Courtesy of The Liquid Agency
Your customers are no longer responding to your efforts. And that’s freaking you out.
In the past, customers are known as “consumers”. They are considered “segments” to be “targeted” through a military-like process of “strategic” marketing.
Courtesy of Test-n-Tell
Do you know what the secret to enduring business success is?
Nope, it isn’t in building awesome products. Nor does it come from building an awesome company. Or an awesome brand for that matter.
Courtesy of Five Stars and a Moon
Do you know that banking is now a digital platform business? Or that the CEO of DBS Bank probably knows a lot more about IT than many of us?
With the disruptive forces of e-commerce and m-commerce at play, banks need to shift their business model – from bricks and mortar to clicks and mortar.
The single biggest challenge faced by many online marketer and sales persons?
They cannot write or design for nuts.
And that is a major problem in today’s copy-centric digital age.
Woman photo created by cookie_studio – www.freepik.com
Social media marketing is a marathon, not a sprint.
Unlike traditional forms of marketing, sustained and enduring success in social media marketing can only be achieved by observing a disciplined regime over a long time frame.
United Airlines is now one of the most Tweeted, Googled and Facebooked airline on social media.
It has gone viral in a spectacularly wrong way. And all for an “airline disaster” that you would never imagine.
Do you know that it takes 6 to 8 interactions or more before your customer buys from you? Or that content marketing may take months or even years before you see serious results?
To optimize your content marketing efforts, you need to map your customer’s buying journey, work out your content mix, and integrate it to your marketing funnel. And that’s what we will show you in this article.
(Updated 29 July 2017) Amazon Prime Now has just launched in Singapore, and is taking the local grocery delivery market by storm.
Demand has been so overwhelming that delivery was unavailable for quite some time. Industry pundits are now watching how the battle between Prime Now, Lazada’s LiveUp, HonestBee, and other players will turn up.
Courtesy of Ray Edwards
Do you know that on the average web page, users have time to read at most 28% of the words during an average visit? Or that 20% is more likely?
With such a short attention span, every single word on your website needs to perform. Which means that you need to master the art and science of copywriting.
Is your brand story as compelling as The Hunger Games? (source of image)
Struggling to grab the attention of your prospect? Finding it a challenge to attract customers to your business?
Perhaps you’ve been telling the wrong story – if at all.
Thanks to a recent episode of the terrific Perpetual Traffic podcast, I learned how we can craft a compelling story to capture the hearts – and wallets – of our audiences.