The good old days of double digit economic growth and abundant choice jobs are over.
We are now entering an unusual stage in the global economy characterised by slow growth and painful economic restructuring.
How You Can Rock a Gig Economy
Winning the Social Media Content Wars
We’re battling against serious content clutter (source of image)
Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.
Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield.
Boost your brain power with these super simple exercises
Courtesy of Keep Your Brain Alive
As I crossed my 46th birthday this year, I somehow felt as if my mental capabilities were slowly slipping away.
While I am certainly far from being reduced to a blabbering idiot, my mind isn’t quite the same as before. Which was why I was especially excited when I picked up a copy of Keep Your Brain Alive by Lawrence C Katz and Manning Rubin.
6 Productivity Secrets of Savvy Content Marketers
Are you keen to use content marketing to generate leads, drive sales and increase brand awareness?
If you do, there is one thing you must do regularly. Maybe even daily.
And that is to write, shoot, draw, edit and produce content.
Social Media Marketing ROI: An Essential Guide
Measuring the success of your social media marketing efforts can be such a pain.
Likes, comments, shares, views, clicks, CPA, Conversion Rate, CPM… The sheer number of metrics used in digital and social media marketing can be mind boggling.
This Is How Joseph Schooling Won Singapore’s First Olympic Gold
Courtesy of Clive Rose/Getty (image source)
Congratulations to Joseph Schooling and Singapore!
Thanks to Schooling’s amazing feat in the 100m Butterfly Finals in the Rio 2016 Olympics, Singapore secured our first ever Olympic Gold!
7 Ways To Feel Right At Home In Singapore
Courtesy of Martial House
Congratulations and welcome to Singapore!
If you are somebody who traveled thousands of miles to arrive on our sunny tropical shores, you may have hundreds of random thoughts in your head right now.
Pokémon GO in Singapore: What You Need To Know
Courtesy of Damn Worth It
Caught a Bulbasaur? Picked up some free “incense”? Or trained and evolved a lowly Machop to become a Machamp?
If you have absolutely no idea what I’m talking about, I guess you must be sleeping under a rock while Pokémon GO sweeps the world.
Anatomy of a Winning Facebook Ad
What can you do to create a winning Facebook advertisement? How can you win the war for attention on the world’s largest social network?
Anybody who has managed a Facebook page before knows that it isn’t easy to succeed in this space.
The Five Essential As of Digital Marketing
CEOs love them. CFOs adore them. Even CMOs are falling head over heals for them.
What am I talking about? You guessed it – numbers!