Ever created a “perfect” ad or content, only to find that nobody gave a hoot?
Well, the problem probably lies in your failure to understand who your target audiences are, and what attracts them.
ABCs of Building a Customer Profile
8 Winning Ways to Think Like a Freak
Steven Levitt and Stephen Dubner (courtesy of Freakonomics Facebook page)
Conventional wisdom can be a bitch. While there may be occasional wisdom in crowds, the truth is that fools seldom differ.
If going with the flow could land us in hot soup, how then should we solve the many problems in our world?
Beginners Guide to B2B Digital Marketing
OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.
How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?
8 Easy Steps to a Visual Content Marketing Strategy and Plan
Visual content marketing is the new digital black. In an attention-starved digitally distracted world, images and videos rule.
As I’ve previously written in Visual Content Marketing: Insights from Asia, 90% of the information transmitted to the brain is visual. Moreever, our brain processes images 60,000 times faster than text.
10 Ways to Use Visuals in Content Marketing
Courtesy of Business 2 Community
Do you know that 90% of the information transmitted to the brain is visual? Or that visuals are processed 60,000 times faster than text?
In the age of high definition screens of all sizes – from 2 inch smart watches to 50 inch television monitors – visual content rules. This fact is further cemented by the meteoric rise of the image-based threesome in social media – Instagram, Pinterest and Tumblr.
10 Habits to Power Your Life
Have you wondered how some people lead such joyful and fulfilled lives? What is the secret sauce behind their success?
After studying the behaviours of numerous successful individuals and reading a tonne of motivational and self-help books, I believe that it all boils down to pursuing empowering habits.
Managing Customer Experiences in the Digital Age
In the age of social media and mobile digital devices, the greatest opportunity for marketers lies in how they can delight customers both online and offline.
Also known as customer experience management, it seeks to provide a holistic brand experience across all customer channels, going beyond traditional measures of customer satisfaction.
5 Keys to Creativity [Book Review of “Ignore Everybody”]
Have you felt your creativity drying up? You know, that awful feeling of hitting the wall and getting a writer’s or artist’s block?
Well, dive into the wacky illustrated world of Hugh MacLeod, author of Ignore Everybody – And 39 Other Keys to Creativity. Creator of the hugely popular Gaping Void cartoons and a copywriter in Madison Square Avenue, MacLeod dishes out lots of mantras in the slim volume.
How I Practice Un-Digital Parenting
Do you know that Safer Internet Day fell on 9 February this year?
Yep, that’s the second day of the Lunar New Year. Which was pretty cool because it resulted in a lot more positive posts online – photos of families and friends resplendent in their new clothes, mouth-watering food pics, and lots of good cheer.
How Social Media Influencers Do Content Marketing
Do you recognise these social media influencers? (Courtesy of Economic Times India)
How do bloggers, YouTubers, Instagrammers and other social influencers use content to market themselves? Are there any useful lessons which we can learn?
Avid producers of social media content, influencers often deploy their skills in writing, photography, videography and design to grow an audience. Honing their talents over time, they know how to push the right content buttons to grow their fan base.