Wow Customers with Anticipatory Service

Wow Customers with Anticipatory Service

November 25, 2013 Business and Management 1 comment

Wow Customers with Anticipatory Service
Courtesy of Rewire Me

I was totally floored by a blog post by Jackie Huba of Church of the Customer.

In her post, Huba recounted how Nordstrom – a beacon of premium customer service in the US – upped the ante by replacing her worn-out loyalty card with a new one sent to her home without any prompting. All it took was for Huba to remark that her card was old and presto! A new card was delivered.


Mastering the Power of Habits

November 20, 2013 Social Influence disabled comments

Mockup psd created by freepik – www.freepik.com

Good or bad, habits are hard to break. Try refraining from showering for a week—or even a day—to see what I mean!

As the old song by Chicago goes, habits can be hard to break. Especially addictive ones like smoking, binge drinking, watching television (especially Netflix), scrolling through Facebook or Instagram (oops guilty!), or lazing on the couch.


Branding in The Social Age

November 6, 2013 Social Influence 1 comment

Branding in the Social Age
Coke, Starbucks and Subway are leading social brands (courtesy of Slashfood)

How do you create a social brand? Are there any differences between a traditional brand and a social brand?

In the age of social and digital media, traditional methods of branding are not enough. The process of building and implementing a brand needs to consider the unique characteristics of the social ecosystem.


The Five Levels of Customer Engagement

October 27, 2013 Business and Management 2 comments

Group of Business People Holding Placards Forming Customer

Courtesy of DC Marketing Pro

Customers. Love them or hate them, they’re the only reason for our existence.

In the past, our customer relationships were pretty non-existent. A customer walks into a store, browses around, picks up a can of soda, pays, and leaves.

Perhaps a lady could be having her hair done at a salon, and the stylist would banter with her while trimming her tresses. After her hair is styled and cut, she departs happily to her next appointment.


Manuscript Found in Accra: Book Review

October 23, 2013 Personal Branding 1 comment

An ancient manuscript from Accra (a city off Egypt) emerges. Dated July 14, 1099, it depicted events that took place during the time of the First Crusades, when French Christian invaders laid seige to the holy city of Jerusalem.
 
While the city prepared itself for the invasion of the Christian army surrounding its gates, a group of men and women of every age and faith gather. Jews, Muslims and Christians, they huddle to hear the words of a Greek spiritual philosopher known as the Copt, a wise sage whose words uncover the deep mysteries of life.