Courtesy of Business News Daily
At work or play, in sickness or in health, there is always something close to our bodies.
Want to guess what that is?
Our Love-Hate Relationships with Our Phones
11 Winning Qualities of Likeable Businesses
The world of business is like a cocktail party. At least according to Dave Kerpen.
To be a huge hit at a party – or a market – one needs to be a good listener, tell great stories, and be responsive, authentic, passionate, and full of surprises. These traits, amongst others, are also necessary for a business to be likeable.
The Five Levels of Customer Engagement
Courtesy of DC Marketing Pro
Customers. Love them or hate them, they’re the only reason for our existence.
In the past, our customer relationships were pretty non-existent. A customer walks into a store, browses around, picks up a can of soda, pays, and leaves.
Perhaps a lady could be having her hair done at a salon, and the stylist would banter with her while trimming her tresses. After her hair is styled and cut, she departs happily to her next appointment.
Manuscript Found in Accra: Book Review
An ancient manuscript from Accra (a city off Egypt) emerges. Dated July 14, 1099, it depicted events that took place during the time of the First Crusades, when French Christian invaders laid seige to the holy city of Jerusalem.
While the city prepared itself for the invasion of the Christian army surrounding its gates, a group of men and women of every age and faith gather. Jews, Muslims and Christians, they huddle to hear the words of a Greek spiritual philosopher known as the Copt, a wise sage whose words uncover the deep mysteries of life.
Influencer Marketing 101
Zillions of pre-teens are under his influence (courtesy of The Global Daily)
Are you under the influence?
If you’re like the billions on Facebook, Twitter, YouTube, or other social networks, you most definitely are. While we can also be influenced by mainstream channels like newspapers, television, radio and magazines, chances are that it is the people we know – our family and friends – who exert the most influence on our behaviours and actions.
6 STEPPS for Viral Marketing on Social Media
Courtesy of Jonah Berger
Do you know why some content and ideas “go viral” while others sputter along?
Wonder how you can make your articles, videos or photos spread more readily through viral marketing?
The Social Customer: Book Review
Courtesy of Simplify 360
The greatest challenge of the social media age isn’t to grow the largest fan or follower base. Nor to achieve the greatest “virality” in our digital campaigns.
Rather, it is this:
“How can we better reach prospects, convert them to customers, and serve their interests through social media?”
To Twerk Or Not To Twerk: Thoughts on Virality
Courtesy of this YouTube Channel
UPDATED This post has been updated on 3rd October 2016 to include new content.
Have you heard of the PPAP song? If you haven’t, you must’ve been living on another non-digital planet.
Also known as the Pen Pineapple Apple Pen song, the short 51 second ditty by Japanese comedian Kazuhiko Kosaka (who plays the fictional character named Piko-Taro) has sparked off an endless number of memes around the planet.
Something Beautiful – A Marriage of Art with Fashion
Kay Wong and Adeline Yeo at the launch of their collection
What do you get when you mix women’s fashion, finger painting art and motherhood? The answer is Something Beautiful.
Hatched in far away Prague during a Spotlight Singapore business trip led by my friend art administrator Colin Goh, this collaborative effort came about when Singapore fashion designer Kay Wong of online fashion retailer Milky Way teamed up with finger-painting artist Adeline Yeo. Through the partnership, Kay and Adeline combined their creative and entrepreneurial talents in a business venture that infuses the beauty of art into ladies wear targeted at mothers.
The 5 Levels of Leadership: Book Review
How are peak leaders developed? What differentiates a superstar CEO like Jack Welch from other less extraordinary leaders?
The answer, according to bestselling author John C. Maxwell, lies in The 5 Levels of Leadership.