Author: coolerinsights

How to Design the Perfect Website Mega Menu

November 18, 2021 Content Marketing disabled comments

Do you have many different pages on your website requiring quick navigation? If so, consider designing a mega menu for your website!

A website mega menu breaks down various categories and subcategories to give you the perfect navigational point for your site visitors. They work particularly well as sites grow and expand.


Top Social Media Marketing Strategies for eCommerce in Singapore

November 9, 2021 Social Influence disabled comments

Business photo created by tirachardz – www.freepik.com

Online shopping is becoming the de facto mode of buying and selling—worldwide retail eCommerce sales is projected to reach US$4.9 trillion in 2021.

Accelerated by global pandemics like Covid-19, many here in Singapore have switched to buying online. This resulted in the exploding growth of eCommerce stalwarts like Amazon, Alibaba, Ten Cent, JD.com, and qoo10, as well as platforms and payment apps like Google, PayPal, Salesforce, Rakuten, and more.


What is User-Driven Design?

October 27, 2021 Content Marketing disabled comments

Is your website created to meet the needs of your target audience? If not, it is time for you to consider incorporating principles of user-driven design in your online channel.

A user-driven approach requires you to incessantly focus on your customer — from the minute they land on your page until they follow through by taking some action.