It is my 50th birthday today. Five decades have passed from the time of my birth to the present.
While many consider 50 as a golden jubilee, spending it amidst the global coronavirus pandemic made it more poignant than jubilant.
Author: coolerinsights
The Energy Industry’s Impact on All Businesses
How does the energy industry affect businesses? What implications does it hold for marketers?
For some companies, energy is energy — a cost of doing business, but not something they invest much attention or research in. As a result, many don’t think about where their power comes from and can sometimes ignore or fail to investigate shifts in the sector.
Content Marketing Strategy: Storytelling vs Search (SEO)
Storytelling is the new buzzword in content marketing circles. And for good reason too, given how important stories are in the art and science of marketing persuasion.
But how do we reconcile storytelling with Search Engine Optimization (SEO)—the technique of using targeted content to attract organic search engine traffic?
Top B2C and B2B Content Marketing Case Studies
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What are the best content marketing examples in the Business to Consumer (B2C) and Business to Business (B2B) industries?
How do they differentiate themselves from the competition?
How to Build Habit Forming Products: Hooked [Book Review]
I walk a thin line in my role as a content marketer and media literacy advocate.
On one hand, I am excited about the possibilities which digital and social technologies can bring. On the flip side, I’m mindful of the dangers of digital addiction and how technologies can be used for nefarious purposes.
How To Accurately Measure Your Influencer Marketing ROI
Love them or loathe them, social media influencers are making waves online.
From bloggers to Instagram fashionistas, YouTube influencers to LinkedIn storytellers, influencers are changing the social media landscape.
How to Choose the Right Digital Marketing Agency in Singapore
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How do you choose the right digital marketing agency here in Singapore?
That is probably one of the trickiest and hardest question to answer. One that can keep you awake at night as you haplessly watch your company overtaken by digital-savvy rivals!
How to Make a Great First Impression with Your Website
They say first impressions are everything.
In the online world, you have just a few seconds to make an impact before the user bounces away to some other distraction.
10 Social Media Marketing Lessons from GE2020 in Singapore
Congratulations to the People’s Action Party (PAP) and Worker’s Party (WP)!
Both political parties emerged winners in the recent General Elections in Singapore, held amidst the ongoing Covid-19 crisis and labelled as the pandemic elections.
The Step-by-Step Guide to SEO-Friendly Blog Writing
Wish to generate more valuable search traffic to your blog articles? Start by changing the way you think about blogs.
In the old days, blogs were idiosyncratic online diaries written by bloggers. They contained the personal thoughts and reflections of individuals who wished to express their views of the world, or documented how they lived their lives.