Heard of paid, earned, shared and owned media? How do these different online and media channels influence your content marketing strategy?
In this article, you will learn about the differences between paid, earned, shared and owned media, and how you can optimize them for your content marketing efforts.
Many entrepreneurs like to stick to the old proverb, “If you want a thing done well, do it yourself.”
But, if you want your company to grow, you need to learn how to delegate.
People photo created by tirachardz – www.freepik.com
Dear parents of toddlers, children and teenagers. I know your pain.
I know how difficult it can be to keep your kids safe from the dangers of the digital world. At the same time, you can’t bury your head in the analogue sand and pretend that opportunities in the digital and social media arenas do not exist.
Business photo created by pressfoto – www.freepik.com
The amazing growth in digital, social and mobile technologies have changed how we live, work, get around, and play.
Thanks to their rapid rate of innovation, start-ups and established Business to Business (B2B) technology firms have rolled out new services, apps, and equipment that offer significant leaps in performance at a fraction of the original cost.
Wish to be more systematic in your content marketing efforts? Well, you need to start building a content marketing funnel.
But how do you do so and what content types should you craft for each stage of the funnel?
Seth Godin is a marketing philosopher and thinker.
He doesn’t provide a step-by-step guide or a detailed road map for action in any of his books. Still they sell like hot cakes (like this, this, and this).
It is my 50th birthday today. Five decades have passed from the time of my birth to the present.
While many consider 50 as a golden jubilee, spending it amidst the global coronavirus pandemic made it more poignant than jubilant.
How does the energy industry affect businesses? What implications does it hold for marketers?
For some companies, energy is energy — a cost of doing business, but not something they invest much attention or research in. As a result, many don’t think about where their power comes from and can sometimes ignore or fail to investigate shifts in the sector.
Storytelling is the new buzzword in content marketing circles. And for good reason too, given how important stories are in the art and science of marketing persuasion.
But how do we reconcile storytelling with Search Engine Optimization (SEO)—the technique of using targeted content to attract organic search engine traffic?
Business photo created by pressfoto – www.freepik.com
What are the best content marketing examples in the Business to Consumer (B2C) and Business to Business (B2B) industries?
How do they differentiate themselves from the competition?