One of the greatest objections to content marketing which I’ve heard repeatedly is this:
Wouldn’t content marketing erode my competitive advantage?
Author: coolerinsights
9 Evergreen Digital Marketing Ideas for Christmas
Looking for the right digital marketing ideas this Christmas? You’re in luck because it’s the most wonderful time of the year!
Everybody is in a festive mood as work winds down during the Christmas season. With the bounty of year-end bonuses plus the long stretch of holidays, your customers could be in the right frame of mind to spend.
Revisiting Advertising’s Golden Rule
Courtesy of Perko’s
“Sell the Sizzle, not the Steak”
Everybody in the world of advertising would have heard of advertising guru Elmer Wheeler’s famous saying. It is considered by many to be one of the most beloved mantras in the world of marketing.
12 Copywriting Tricks To Trigger Buying
Copywriting is one of the most important skills a marketer should learn.
While a picture may paint a thousand words, it is the arrangement of text on a piece of content which triggers customer action. And hopefully lead to the sale.
A Prescription for Digital Drifters
I’ve done it. You’ve done it. She has done it. So did he.
What am I talking about? Well, I’m writing about the double D of Digital Drifting.
7 ways to do lead generation for your business
Have you felt that your pipeline of leads are drying up? Wonder how you can bring in more clients for your business?
Well, help is here!
How Social And Mainstream Media Helped Donald To Trump
Courtesy of The Political Insider
The world is still reeling from the results of the 45th American Presidential Election.
America has elected her 45th president Donald J Trump in a stunning upset over his Democrat opponent Mrs Hillary Rodham Clinton.
9 Ways Neuromarketing Can Boost Your Sales
Hit the “buy button” in your consumer’s brain. That’s the goal of every consumer marketer – dead or alive.
However, it isn’t easy to know what goes on inside the brains of your target audiences. Until now…
Viral Marketing 101: Social Currency
Courtesy of We Are Animal
Why do some online stories spread while others eat the proverbial digital dust?
That is the number one question befuddling digital and social media marketers around the world. In a world that is swimming around in content clutter, your old “spray and pray” methods of advertising and promotions are dead.
What David Copperfield can Teach You about Marketing
Spellbound and mesmerised, the audience stared mouth agape as David Copperfield entered a coffin like box.
His lovely assistant grabbed a couple of mean looking swords. One by one, she pierced them into the box.