Author: coolerinsights

Sharpen Your Brand Story With This Easy Formula

October 12, 2016 Content Marketing no comments

Create Business Storytelling Magic with ABT

Courtesy of Imagination.com

Driven and ambitious, you were one of the stars in your company. You excelled in whatever you do, and are well liked by your boss, colleagues and subordinates.

But one day, dark clouds rumbled. Your company was acquired by a global MNC.

Due to “surplus headcount”, many of your colleagues were made redundant. Rumour even has it that your job is next on the line!


Winning the Social Media Content Wars

August 30, 2016 Content Marketing 1 comment

Winning the Content Wars
We’re battling against serious content clutter (source of image)

Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.

Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield.


Boost your brain power with these super simple exercises

August 30, 2016 Personal Branding no comments

Keep Your Brain Alive Image

Courtesy of Keep Your Brain Alive

As I crossed my 46th birthday this year, I somehow felt as if my mental capabilities were slowly slipping away.

While I am certainly far from being reduced to a blabbering idiot, my mind isn’t quite the same as before. Which was why I was especially excited when I picked up a copy of Keep Your Brain Alive by Lawrence C Katz and Manning Rubin.