Wish your business could grab more sales during the big shopping festivals — 9.9, 10.10, 11.11, 12.12? These “Mega Sales Days” have become huge in Asia, pulling in billions of dollars in just a few clicks.
While the spotlight often shines on big e-commerce players, small businesses have just as much to gain if they know how to use Meta ads wisely.
Wish to streamline how you run ads on Meta’s platforms like Facebook and Instagram? Well, there is a smarter way to do so.
I recently had the opportunity to interview Dhruv Vohra, the Managing Director for Small and Medium Businesses at Meta Asia Pacific. In our conversation, he unpacked some of the newest features in Ads Manager that make life easier for entrepreneurs who may not have the time, expertise, or manpower to run complex campaigns.
(photo credit: Microsoft Stock Images)
Customer churn is a quiet leak in the growth of many digital marketing agencies. Clients may cancel contracts or switch providers for reasons that often trace back to one issue: a poor experience.
While many firms focus heavily on acquisition, the most sustainable way to grow lies in creating customer experiences that build trust, deliver results, and make clients want to stay.
One of the latest buzzwords in the world of Generative Artificial Intelligence, Agentic Artificial Intelligence (AI) is all the rage these days.
But what is it, and how can it be applied in marketing?
Wish to improve digital copywriting for your online channels? How do you differentiate between copy that attracts versus copy that converts?
Learn all of that and more in this comprehensive guide to online copywriting for your marketing funnel!
Marketers today have more data than ever—customer clicks, purchase histories, ad performance, email opens and more. However, too often, teams spend time stitching reports together that end up with vague insights and unclear next steps.
These outcomes have led to slow decision-making that leaves opportunities on the table.
Have you heard about multimodal Artificial Intelligence (AI)? Well, its the latest development in the fast progressing world of AI tools.
These days, text-only analytics are a thing of the past as AI and Machine Learning (ML) advance exponentially.
Artificial intelligence (AI) is no longer a futuristic buzzword tucked into tech blogs and innovation panels. It’s doing the heavy lifting behind marketing automation, product recommendations, customer support, and digital content.
For small business owners, marketers, and brand strategists, the question isn’t whether to use AI — it’s how to use it without losing the trust of your audience.
Grabbing and keeping customer awareness is now harder than ever. With endless content competing for eyeballs, consumers have grown more selective and distracted.
The average attention span is shrinking, meaning you have far less time to make an impact. To stay ahead, brands must rethink how they engage audiences, which means turning to artificial intelligence for help.
Artificial Intelligence (AI) can now detect emotions, and it’ll change the marketing world like nothing before.
Indeed, the new world of marketing moves beyond what consumers say to what their nonverbal communication reveals. Such a development is only possible with the development of emotionally-sensitive AI.