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Posts Under: Content Marketing
How Conversational AI Supports Marketing Content Navigation and Discovery
Have you deployed conversational AI to help users navigate your site? Marketing teams may be producing more content than ever, but that content isn’t always easily accessible.
Often, case studies, blog posts, videos, and white papers may be too advanced for a visitor early in their journey.
The AI-Augmented Marketer: Redefining Marketing Roles When Automation Handles Execution
AI Image by Google Gemini
Have you incorporated Artificial Intelligence (AI) into your work as a marketer?
AI has redefined how marketing professionals approach everything from content creation, performance analysis, to lead generation and customer service. Since it is so different from every technology that came before it, its impact will be unprecedented.
How to Win in Brand and Product Positioning
Effective positioning is the difference behind great and average brands. With the right brand and product positioning, your products and services can easily stand out from the competition.
Unfortunately, many companies get it totally wrong—at least according to positioning expert April Dunford.
How to Measure Your Meta Ads Success
Wish you knew how well your Facebook or Instagram ads are doing? You’re not alone.
I’ve met countless small business owners who tell me they “boosted a post” or “ran some ads,” but when I ask how those ads performed, the answers get fuzzy.
How AI Breaks Language Barriers in Global Marketing Operations and Campaigns
Language barriers cost businesses time and money. Workers spend a significant amount of time translating ideas for global team members and diverse audiences.
Doing so requires valuable effort that they could spend on other tasks to improve the company. Miscommunications and misunderstandings also create issues for managers who must remedy the mistake.
How to Ace Mega Sales Season with Meta Ads
Wish your business could grab more sales during the big shopping festivals — 9.9, 10.10, 11.11, 12.12? These “Mega Sales Days” have become huge in Asia, pulling in billions of dollars in just a few clicks.
While the spotlight often shines on big e-commerce players, small businesses have just as much to gain if they know how to use Meta ads wisely.
A Smarter Way to Run Facebook and Instagram Ads
Wish to streamline how you run ads on Meta’s platforms like Facebook and Instagram? Well, there is a smarter way to do so.
I recently had the opportunity to interview Dhruv Vohra, the Managing Director for Small and Medium Businesses at Meta Asia Pacific. In our conversation, he unpacked some of the newest features in Ads Manager that make life easier for entrepreneurs who may not have the time, expertise, or manpower to run complex campaigns.
The Experience Factor: How Customer-Centric Strategies Reduce Churn And Drive Loyalty
(photo credit: Microsoft Stock Images)
Customer churn is a quiet leak in the growth of many digital marketing agencies. Clients may cancel contracts or switch providers for reasons that often trace back to one issue: a poor experience.
While many firms focus heavily on acquisition, the most sustainable way to grow lies in creating customer experiences that build trust, deliver results, and make clients want to stay.
What Is Agentic AI? How Autonomous Agents Transform Marketing Operations
One of the latest buzzwords in the world of Generative Artificial Intelligence, Agentic Artificial Intelligence (AI) is all the rage these days.
But what is it, and how can it be applied in marketing?