Wish you knew how well your Facebook or Instagram ads are doing? You’re not alone.
I’ve met countless small business owners who tell me they “boosted a post” or “ran some ads,” but when I ask how those ads performed, the answers get fuzzy.
Posts Under: Content Marketing
How AI Breaks Language Barriers in Global Marketing Operations and Campaigns
Language barriers cost businesses time and money. Workers spend a significant amount of time translating ideas for global team members and diverse audiences.
Doing so requires valuable effort that they could spend on other tasks to improve the company. Miscommunications and misunderstandings also create issues for managers who must remedy the mistake.
How to Ace Mega Sales Season with Meta Ads
Wish your business could grab more sales during the big shopping festivals — 9.9, 10.10, 11.11, 12.12? These “Mega Sales Days” have become huge in Asia, pulling in billions of dollars in just a few clicks.
While the spotlight often shines on big e-commerce players, small businesses have just as much to gain if they know how to use Meta ads wisely.
A Smarter Way to Run Facebook and Instagram Ads
Wish to streamline how you run ads on Meta’s platforms like Facebook and Instagram? Well, there is a smarter way to do so.
I recently had the opportunity to interview Dhruv Vohra, the Managing Director for Small and Medium Businesses at Meta Asia Pacific. In our conversation, he unpacked some of the newest features in Ads Manager that make life easier for entrepreneurs who may not have the time, expertise, or manpower to run complex campaigns.
The Experience Factor: How Customer-Centric Strategies Reduce Churn And Drive Loyalty
(photo credit: Microsoft Stock Images)
Customer churn is a quiet leak in the growth of many digital marketing agencies. Clients may cancel contracts or switch providers for reasons that often trace back to one issue: a poor experience.
While many firms focus heavily on acquisition, the most sustainable way to grow lies in creating customer experiences that build trust, deliver results, and make clients want to stay.
What Is Agentic AI? How Autonomous Agents Transform Marketing Operations
One of the latest buzzwords in the world of Generative Artificial Intelligence, Agentic Artificial Intelligence (AI) is all the rage these days.
But what is it, and how can it be applied in marketing?
ABCs of Digital Copywriting for Your Marketing Funnel
Wish to improve digital copywriting for your online channels? How do you differentiate between copy that attracts versus copy that converts?
Learn all of that and more in this comprehensive guide to online copywriting for your marketing funnel!
Decision Intelligence 101: A Marketer’s Guide to AI Decisioning
Marketers today have more data than ever—customer clicks, purchase histories, ad performance, email opens and more. However, too often, teams spend time stitching reports together that end up with vague insights and unclear next steps.
These outcomes have led to slow decision-making that leaves opportunities on the table.
Multimodal AI: The Next Frontier in Marketing Analytics
Have you heard about multimodal Artificial Intelligence (AI)? Well, its the latest development in the fast progressing world of AI tools.
These days, text-only analytics are a thing of the past as AI and Machine Learning (ML) advance exponentially.
Smart Tech, Shaky Trust: How AI Can Make or Break Your Brand Image
Artificial intelligence (AI) is no longer a futuristic buzzword tucked into tech blogs and innovation panels. It’s doing the heavy lifting behind marketing automation, product recommendations, customer support, and digital content.
For small business owners, marketers, and brand strategists, the question isn’t whether to use AI — it’s how to use it without losing the trust of your audience.