Does your digital copywriting suck? Wish to improve your social media marketing and content marketing performance through more effective copy?
In this series of posts, I’ll be sharing some of the evergreen techniques from the legendary masters of advertising, direct selling and copywriting.
Heard of the 4 Ps of marketing (aka the Marketing Mix)? What about the acronyms STP?
Well, many of the new generation marketers hadn’t. And it figures.
What makes a high converting e-commerce product page and why is it important?
Well, the goal of your e-commerce site is to bring in revenue for your online store. Driving traffic to your page is the easy part. Once you get people there, you have to sell to them.
And that is where the challenge lies…
Running a small business and feeling all ragged?
Its not surprising, considering how small business owners have to make the most of the limited time and resources available to them.
Do you face difficulties in content marketing? Wonder how you can solve the most common content marketing problems?
As a long-haul strategy for gaining online traction, content marketing has its fair share of challenges.
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Wish to improve your content marketing operations? Keen to learn a systematic way of creating, publishing, promoting and tracking your content marketing efforts?
In this article, I’ll share how you can improve your content marketing productivity by building a content marketing SOP (Standard Operating Procedure). These are inspired by the book Inbound Content written by HubSpot’s Justin Champion.
Wish to bring your social media marketing campaigns to the next level?
Consider learning from the influencers in this space, like Jay Baer—author of Youtility and Hug Your Haters, and a thought leader in content and social media marketing.
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Need an easy-to-remember online copywriting formula to boost your digital marketing campaigns? Tired of crafting advertising copy that just doesn’t work?
You’re in luck. That’s because I just finished reading the wonderfully written book Secret Sauce—How To Pack Your Messages with Persuasive Punch by Harry Mills.
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Digital marketing isn’t a silver bullet. Often, digital marketing is fraught with difficulties and problems.
63 percent of marketers find it a challenge to generate traffic and leads, 60 percent of marketers struggle with producing content, while only 3 percent of adults trust social media!
Business-to-business (B2B) companies face challenges that business-to-consumer (B2C) companies may not.
Rather than serve a particular buyer persona or two, you may sell to multiple industries. Trying to shape your product or service to suit the unique wants and needs of multiple client types isn’t an easy task.