Visual branding is one of the most important components of digital marketing. It determines how consumers perceive a business on the internet and is key to a good user experience.
But what exactly is visual branding? All the visual aspects of what identify a firm: the logo, color schemes, typefaces, and imagery. It is these very elements that actually convey a business’s brand personality, values, and promises to its audience.
With over 26.5 million global e-commerce businesses in existence and counting, it takes some creativity to stick out from the crowd. The retail ecosystem is increasingly being driven by social platforms and the users who frequent them. With an abundance of e-commerce brands, it can be difficult to build trust during the small window of time you have to engage your audience.
Luckily, keying into social shopping trends can help. A whopping 92% of businesses report that user-generated content (UGC) aids brand awareness, and 87% say that UGC increases sales.
In the world of social media, User-Generated Content (UGC) has emerged as a game-changer. But why is UGC making such waves, and what makes it so special and precious?
UGC is the fuel that powers social media. It offers authenticity, engagement, and an extended reach that traditional marketing strategies often struggle to achieve. However, like any powerful tool, it comes with its own set of challenges.
Wish to get more out of your Business to Business (B2B) Content Marketing efforts? Consider building a smooth running content marketing machine!
To do so, you’ll need a holistic, process-driven, and step-by-step system—one that you can follow again and again.
Hit a roadblock trying to change the minds of stubborn potential customers? Wish to employ the techniques of marketing psychology to unlock change?
Rather than push harder by stepping on the gas, consider “unlocking the parking brake” instead.
If you wish to sell more products on any channel, you need to tap into your buyer’s brain.
And the best way to do so? Employ the techniques used in neuroscience.
A rose by any other name should smell just as sweet? Or would it no longer be a rose if we call it something else?
Names can be powerful. People swear by the name of God or their parents/grandparents when they make an important proclamation. For companies, catchy names like Apple, Alphabet, and Amazon have helped them to be more easily memorable — and possibly billion-dollar businesses!
Automation makes work faster and easier, helping businesses save time and resources. One of the most powerful ways to deploy automation is to use the game-changing innovation called the Internet of Things (IoT).
Introducing IoT into a company can take business automation to a whole new level. IoT connects everyday devices to the internet, and small organizations can implement it into virtually every aspect of their business.
Keen to start a small business but unsure what you should do?
You’re not alone. Every year thousands of people make the leap from working in a job to becoming entrepreneurs.
Sales and marketing funnels are all the rage these days. Building an effective one, however, requires you to ask the right questions.
Comprising a sequence of content types and channels — ads, posts, landing pages, emails, and auto-responders — sales funnels can help you to optimize your digital marketing results.