Lately, I’ve been perplexed by a paradox in the world of social networks and online influence:
Why are so few Singaporean brands gaining traction on social media platforms despite the huge number of Singaporeans online?
Posts Under: Content Marketing
The Role of Semiotics in Marketing
What does this ad tell you? (source of image)
What is the relationship between signs and marketing communications? Why do certain symbols and icons work more effectively as advertisements in reaching consumers than others?
A brand of cultural anthropology which looks at the use of signs and symbols as a means of communicating and conveying meaning, semiotics is a vital discipline in the science of marketing communications, advertising and branding.
The Power of Evergreen Marketing Rites and Icons
New year photo created by freepik – www.freepik.com
What is the first thing which comes to mind when you think of Christmas?
Well, perhaps a Christmas tree surrounded by presents would appear. Or that jolly red guy with a long beard named Santa Claus. Maybe a good time of feasting and merrymaking?
What Do Sherlock Holmes and Consumers Have in Common?
We all love a good mystery! (courtesy of Sherlock Holmes: A Game of Shadows)
Answer? They love to be teased and challenged. Preferably every step of the way until the bounty is unearthed.
Sadly, however, most marketing efforts today hasn’t matched the rise in consumer sophistication and expectation. Our aggregated abilities to captivate and charm a potential customer hasn’t caught up with the explosive growth in always-on social tools and communication networks.
A Wordsmith’s Manifesto
I am a writer. Wordsmithing is my craft.
I eat, pray and love the written word. My spare moments are spent reading, writing, or listening to words that bring knowledge, inspiration, comfort, wisdom and joy.
Why Companies Should Think Like The Media
Larry Kramer of CBS MarketWatch (source of image)
In the hypercompetitive world of producing and peddling information, one finds that media companies are often compelled to innovate lest they perish.
The advent of multiple social media and networking channels, mobile connectivity, and citizen journalism have accelerated the need for the media constantly keep abreast of the latest developments in their reader’s, viewer’s and listener’s taste and preference.
The Strategic Value of Nuancing
The world of art, like Pierre Renoir’s Luncheon of the Boating Party, are full of subtle nuances
We’ve all been there before.
You spend weeks working hard on a purportedly kick-ass strategy or a revolutionary new product launch.
Guiding Principles in Reciprocity
Reciprocity with a twist (source)
One of the most important lessons in life is this: “Do unto others what you want others to do unto you.” This universal principle is especially important in the relationship oriented world of social media marketing.
Let me explain this attitude of altruism.
The Power of Personality
Wish to improve your marketing effectiveness in the social age? Keen to develop a unique and distinct advantage for your business?
The answer to this may very well lie in one of the oldest traits of humanity. Namely, your personality.
How To Sustain Their Interest and Excitement
Corporate Storytelling should be as alluring as the Dance of 7 Veils (courtesy of rjg329)
One of the things which I have been wrestling with lately is this:
How can I keep my customers continually keen in my products and services beyond a short-lived campaign?
More importantly, can we sustain their interest over a longer time span and find different ways to build on it?