Social Influence | Cooler Insights

October 6, 2013 • Content Marketing, Social Influence • 1 comment

Kay Wong and Adeline Yeo at the launch of their collection

What do you get when you mix women’s fashion, finger painting art and motherhood? The answer is Something Beautiful.

Hatched in far away Prague during a Spotlight Singapore business trip led by my friend art administrator Colin Goh, this collaborative effort came about when Singapore fashion designer Kay Wong of online fashion retailer Milky Way teamed up with finger-painting artist Adeline Yeo. Through the partnership, Kay and Adeline combined their creative and entrepreneurial talents in a business venture that infuses the beauty of art into ladies wear targeted at mothers.

Image courtesy of Fedobe

In the age of social media, life becomes a spectator sport. The only difference is that we’re both the athlete and the audience in this arena.

Meals, shopping trips, holidays, and events become Instagram, Flickr or YouTube moments. Daily murmurs are framed on Facebook while fleeting thoughts (in 140 characters or less) are immortalised on Twitter. The more verbose (like yours truly) would seek the solace of blogs, documenting their thoughts in detail.

August 4, 2013 • Social Influence • 2 comments

If content is the bread that sustains the social web, communities would be the hams, cheeses and salads which nourish it.

Without communities, the most intriguing and fascinating content would lie fallow. In fact, one of the must dos in social media marketing is to build your social networks, recruit your fans, inculcate brand love, and get them to spread the word.

May 20, 2013 • Social Influence • disabled comments

Courtesy of Helping Psychology

Influence. That’s a neat word.

According to Dictionary.com, influence is “the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others”. In other words, its how effective you are in transforming others and eliciting change.

May 16, 2013 • Content Marketing, Social Influence • disabled comments

Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting)

Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu.

Posts Under: Social Influence