These male chimpanzees practise social grooming (courtesy of Mad Science @ QHST)
Noticed why your birthday photos are more well “liked” than a business update?
Or that people whom you “liked” and “commented” on tend to return the favour?
Posts Under: Social Influence
Is Social Media Marketing Full of BS?
Bob Hoffman (courtesy of The San Francisco Egotist)
Well, Bob Hoffman (above) seems to think so.
Before I talk about Bob’s ideas, let me state that I love Mitch Joel’s Six Pixels of Separation podcasts.
10 Steps to Building Social Businesses
Courtesy of Edelman
As I’ve previously blogged about, the future of business is social.
In a world where we’re permanently thumbing our smartphones, swiping a tablet or typing on a notebook, it is impossible to ignore the significance of social channels in business. While everybody in a start-up can “go social” quite easily, how should medium to large organisations craft their policies, re-route their processes, re-build their structures or re-wire their systems?
Start With Why: A Book Review
We’ve seen it happen time and time again.
A company starts off with great fanfare, led by a charismatic and visionary leader. She or he brings it to new heights. Growth is healthy and flourishing – year after year.
There is crystal clarity in what the company does. It attracts a loyal tribe of customers and fans.
The 3 Layers of a Social Organisation
Are you working in a social media savvy organisation? Which social networks do you use in your daily working lives?
With social media becoming omnipresent in everybody’s lives, it is timely for companies to consider how they can transform themselves into “social organisations”.
Social Media Marketing 101 for Non-Profits
Courtesy of Your Social Move
Plagued by the lack of funds, non-profits like associations and societies often have to employ shoe-string marketing strategies. With its relatively low cost compared to traditional advertising, social media marketing can be an attractive option. However, the devil as they say is in the details.
Speaking at the Association Management Seminar (courtesy of MCI Singapore), Martin Ross of mediamind shared that non-profits first need to understand the digital landscape and the plethora of social platforms available.
Cybergeddon – a Cinematic Cybercrime Thriller
Agents Chloe Jocelyn (Missy Peregrym) and Frank Parker (Manny Montana)
Imagine this nightmare scenario.
The Rise of Social Businesses
Courtesy of the Big Trend Hunt
Social media marketing is no longer the preserve of the elite few. More and more companies invest in creating their own Facebook fan pages, blogs, forums, Youtube channels and Twitter accounts in a bid to reach out to their customers. The game is no longer about reach and eyeballs alone, but fans, followers and “Likes”.
Increasingly, forward-thinking businesses begin to realise that the principles of social engagement shouldn’t just apply to their marketing and PR departments. With almost everybody having an online presence – from the CEO to the office boy – companies can ill afford to ignore the need for the rest of the company (HR, Finance, Procurement, Manufacturing, Logistics etc) to “go social”.
How to Write a Social Media Marketing Brief
Have you wondered how you can work with a social media marketing agency? Well, help is here—from somebody who has been on both the client and the agency side of digital marketing.
By now, we’ve all heard by now about the importance of having a social media marketing strategy to complement one’s marketing communications plan.
Why Every Employee Should Be a Blogger
Lately, I’ve been perplexed by a paradox in the world of social networks and online influence:
Why are so few Singaporean brands gaining traction on social media platforms despite the huge number of Singaporeans online?