Image from Meta’s Media Briefing
Meta’s advertising platform just got an intelligence upgrade. In a closed-door APAC briefing, Shefali Srinivas, Head of Business Communications, and Damian Kim, Managing Director and Head of Product, explained how Meta is rebuilding its entire ads ecosystem to make AI do more than just automatic placements.
Wish to grow your small business through social media marketing? Why not start with Facebook marketing — after all, Facebook is probably the best digital marketing platform for startups, Small Medium Enterprises (SMEs), and solopreneurs.
Do you know that up to 96.7 percent of your website visitors are NOT ready to buy? Or that a prospect needs to hear from you at least 7 times before they’d buy (aka the Rule of 7)?
Given these sobering statistics, it makes sense to consider investing in Facebook retargeting (or remarketing) ads.
Are you a financial advisor, insurance agent, wealth manager, or investment specialist looking to tap on Facebook marketing?
In this article, you will learn a systematic step-by-step Facebook marketing strategy that is suited for financial planning professionals like yourself.
You’ve come a long way since you first used Facebook to market your business.
Beyond starting your own Facebook Page and sharing regular posts, you have experimented with boosting your posts and have started running your own ads.
How do you create an ad on Facebook? What are the types of ads you can create and publish?
This article will guide you through the steps needed to create an ad on Facebook after you have selected your Campaign Objective and structured your Facebook Ad Sets. If you are unfamiliar with those steps, I advise you to read the articles I’ve published on these topics (Campaign and Ad Sets).
How do you optimize your Facebook ads to ensure that your campaign hits the bullseye?
The answer lies in how you build and structure your Ad Sets: Audience, Placement, Budget, Schedule and Offers.
Wish to embark on Facebook advertising but unsure how? Want to improve the outcomes of your Facebook advertising efforts?
Begin by choosing the right Facebook Ad Campaign Objective. We will show you how with this step-by-step guide.
Wish to better track, monitor and measure your social media marketing performance on Facebook?
There is no better tool you can use that Facebook Insights – the free analytics tool available for any organisation with a Facebook Page.
Video marketers are killing it on the social web. Especially on Facebook.
According to Tech Crunch, 100 million hours of videos are watched every day on Facebook. Socialbakers reports that native videos receive more organic reach than any other formats.