Tag: Facebook advertising

Facebook Advertising 101: Measuring and Tracking Performance

March 27th, 2019   •   no comments   

Designed by Freepik

You’ve come a long way since you first used Facebook to market your business.

Beyond starting your own Facebook Page and sharing regular posts, you have experimented with boosting your posts and have started running your own ads.
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Facebook Advertising 101: Creating Your Ads

March 20th, 2019   •   no comments   

Designed by Freepik

How do you create an ad on Facebook? What are the types of ads you can create and publish?

This article will guide you through the steps needed to create an ad on Facebook after you have selected your Campaign Objective and structured your Facebook Ad Sets. If you are unfamiliar with those steps, I advise you to read the articles I’ve published on these topics (Campaign and Ad Sets).
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Facebook Advertising 101: Structuring Ad Sets For Success

March 13th, 2019   •   no comments   

Facebook Ad Set

Designed by Freepik

How do you optimize your Facebook ads to ensure that your campaign hits the bullseye?

The answer lies in how you build and structure your Ad Sets: Audience, Placement, Budget, Schedule and Offers.
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Facebook Advertising 101: How to Choose the Right Campaign Objective

March 7th, 2019   •   no comments   

Manage Your Facebook News Feed

Wish to embark on Facebook advertising but unsure how? Want to improve the outcomes of your Facebook advertising efforts?

Begin by choosing the right Facebook Ad Campaign Objective. We will show you how with this step-by-step guide.
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Facebook Marketing 101: How To Read Facebook Insights

February 20th, 2019   •   no comments   

Wish to better track, monitor and measure your social media marketing performance on Facebook?

There is no better tool you can use that Facebook Insights – the free analytics tool available for any organisation with a Facebook Page.
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How to Produce Facebook Marketing Videos That Rock

December 5th, 2018   •   no comments   

Original from Freepik

Video marketers are killing it on the social web. Especially on Facebook.

According to Tech Crunch, 100 million hours of videos are watched every day on Facebook. Socialbakers reports that native videos receive more organic reach than any other formats.
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How to Design Effective Facebook Ad Creatives

November 29th, 2018   •   no comments   

Designed by Peoplecreations

A picture paints a thousand words. Especially on social media channels like Facebook.

With nearly 80 percent of social media time spent on mobile phones, Facebook users are scrolling through their News Feed with the flick of their thumb.
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The 7 Building Blocks of Great Facebook Ads

November 5th, 2018   •   no comments   

Ah… Facebook advertisements!

Love them or loathe them, these ubiquitous native ads are a must have for brands considering social media marketing, especially since Facebook has reduced organic reach for Facebook pages to practically zero.
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Crack The Code On Facebook Advertising

December 29th, 2017   •   no comments   

credit: unsplash

Facebook is the biggest social media channel in town. However, Instagram is catching up, and new platforms are attempting to rise and take some of the limelight, like Snapchat and newcomer Gab.ai.

For now, however, Facebook remains a firm favorite. However, that doesn’t mean it’s all plain sailing for businesses looking to draw in traffic and sales.
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Anatomy of a Winning Facebook Ad

July 31st, 2016   •   no comments   

Anatomy of a Winning Facebook Ad

What can you do to create a winning Facebook advertisement? How can you win the war for attention on the world’s largest social network?

Anybody who has managed a Facebook page before knows that it isn’t easy to succeed in this space. 
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