marketing strategy | Cooler Insights

Why Marketing Sustainability Is Crucial for Businesses

September 18, 2024 • Content Marketing • no comments

Staying competitive in the modern marketplace requires companies to adopt a more sustainable business model. Consumers want to purchase from firms that embrace eco-friendly practices, like sustainable packaging, and support responsible environmental stewardship. If your company does not support these ideas, they may leave to find a company that does.

Create a more sustainable brand by enacting changes that build a corporate culture of environmental responsibility. But it’s not enough to make changes; you must also effectively communicate these new measures with sound marketing techniques.

How to Build the Ultimate Marketing Machine

April 23, 2024 • Content Marketing • 4 comments

Wish to get more out of your Business to Business (B2B) Content Marketing efforts? Consider building a smooth running content marketing machine!

To do so, you’ll need a holistic, process-driven, and step-by-step system—one that you can follow again and again.

The Importance of Culture in International Marketing

January 25, 2024 • Business and Management • 1 comment

In today’s global marketplace, understanding the intricate tapestry of culture in international marketing is not just an advantage; it’s imperative. Culture, with its diverse traditions, behaviors, and values, plays a pivotal role in shaping consumer behavior.

To successfully navigate the international market, businesses must adeptly adapt to these cultural nuances, a task that is as challenging as it is crucial.

How to Make a Good Brand Name

January 19, 2024 • Content Marketing, Personal Branding • 3 comments

A rose by any other name should smell just as sweet? Or would it no longer be a rose if we call it something else?

Names can be powerful. People swear by the name of God or their parents/grandparents when they make an important proclamation. For companies, catchy names like Apple, Alphabet, and Amazon have helped them to be more easily memorable — and possibly billion-dollar businesses!

Preventing Stagnation in Your Marketing Campaigns

January 14, 2022 • Content Marketing • 1 comment

Are your latest marketing campaigns stagnating? Do they have that “been-there, done that” feel to them?

You may have tasted success, with genius marketing campaigns propelling your brand to new heights. Or perhaps, your previously published marketing content still has the power to draw eyeballs and attract clients.

Content Marketing Insights: The Transformational Consumer

December 14, 2021 • Content Marketing • no comments

To do well in content marketing, you need to know who your most valuable customers are. These high value clients are the ones most likely to make repeat purchases and stay loyal to your company.

Chances are that these individuals are highly engaged Transformational Consumers. At least according to Tara-Nicholle Nelson in her wonderfully insightful book The Transformational Consumer.