Wish to get better results in your online or offline marketing efforts? Consider asking DAD!
No, I’m not asking you to consult your father figure for marketing advice—unless he happens to be a marketing expert.
Tag: marketing strategy
How to Win in Brand and Product Positioning
Effective positioning is the difference behind great and average brands. With the right brand and product positioning, your products and services can easily stand out from the competition.
Unfortunately, many companies get it totally wrong—at least according to positioning expert April Dunford.
Why Marketing Sustainability Is Crucial for Businesses
Staying competitive in the modern marketplace requires companies to adopt a more sustainable business model. Consumers want to purchase from firms that embrace eco-friendly practices, like sustainable packaging, and support responsible environmental stewardship. If your company does not support these ideas, they may leave to find a company that does.
Create a more sustainable brand by enacting changes that build a corporate culture of environmental responsibility. But it’s not enough to make changes; you must also effectively communicate these new measures with sound marketing techniques.
How to Build the Ultimate Marketing Machine
Wish to get more out of your Business to Business (B2B) Content Marketing efforts? Consider building a smooth running content marketing machine!
To do so, you’ll need a holistic, process-driven, and step-by-step system—one that you can follow again and again.
The Importance of Culture in International Marketing
In today’s global marketplace, understanding the intricate tapestry of culture in international marketing is not just an advantage; it’s imperative. Culture, with its diverse traditions, behaviors, and values, plays a pivotal role in shaping consumer behavior.
To successfully navigate the international market, businesses must adeptly adapt to these cultural nuances, a task that is as challenging as it is crucial.
How to Make a Good Brand Name
A rose by any other name should smell just as sweet? Or would it no longer be a rose if we call it something else?
Names can be powerful. People swear by the name of God or their parents/grandparents when they make an important proclamation. For companies, catchy names like Apple, Alphabet, and Amazon have helped them to be more easily memorable — and possibly billion-dollar businesses!
Singapore Reopening: Top Marketing Strategies and Ideas
Yay, Singapore is reopening! Life will get close to normal with the major easing of Covid-19 safe management measures.
From increased group sizes, easing of mask-wearing, to increased workplace capacity, these measures will impact both lives and livelihoods.
Preventing Stagnation in Your Marketing Campaigns
Are your latest marketing campaigns stagnating? Do they have that “been-there, done that” feel to them?
You may have tasted success, with genius marketing campaigns propelling your brand to new heights. Or perhaps, your previously published marketing content still has the power to draw eyeballs and attract clients.
Content Marketing Insights: The Transformational Consumer
To do well in content marketing, you need to know who your most valuable customers are. These high value clients are the ones most likely to make repeat purchases and stay loyal to your company.
Chances are that these individuals are highly engaged Transformational Consumers. At least according to Tara-Nicholle Nelson in her wonderfully insightful book The Transformational Consumer.
6 Effective Marketing Techniques for Your Financial Advisory Business
Financial advisers have always been in demand, whether for large corporations or personal businesses.
Not everyone is an expert at managing or overseeing finances which is why it’s so important that financial advisors are readily available.
However, the competition is extremely keen out there…