Ready for digital marketing in 2019? Keen to learn more about digital marketing trends in the year ahead?
In this article, I will survey the online marketing landscape and describe developments in online advertising, apps, and content that are likely to take flight in 2019.
The year ahead promises to be exciting and challenging for social media marketers.
From endless algorithm changes to the increasing costs of paid channels, marketers must work hard to keep pace with the new social media marketing trends in 2019.
What do social media marketing success have in common with long snaky queues at a restaurant?
The answer lies in two words: social proof.
Can you name me the top digital marketing agencies in the world?
I bet that most of you would have trouble remembering any of them. This isn’t surprising considering that most agency’s prefer their client campaigns to hog the limelight.
As a Christian and a digital marketer, I’ve often wondered why churches aren’t more active online.
Having a strong digital presence is crucial for churches as they need to be where their audiences (and congregation) are. After all, the average person spends well over 2 hours a day on social networks like Facebook, Instagram, YouTube and Twitter.
Video marketers are killing it on the social web. Especially on Facebook.
According to Tech Crunch, 100 million hours of videos are watched every day on Facebook. Socialbakers reports that native videos receive more organic reach than any other formats.
A picture paints a thousand words. Especially on social media channels like Facebook.
With nearly 80 percent of social media time spent on mobile phones, Facebook users are scrolling through their News Feed with the flick of their thumb.
The old adage “You cannot manage what you do not measure” rings especially true in the age of digital and social media.
With thousands of available tools online, many of them free, virtually every single step of your social media marketing activity can be monitored, tracked and quantified.
Ah… Facebook advertisements!
Love them or loathe them, these ubiquitous native ads are a must have for brands considering social media marketing, especially since Facebook has reduced organic reach for Facebook pages to practically zero.
Background photo created by jcomp – www.freepik.com
You know what puzzles me about businesses in Singapore?
The fact that many are still ignoring social media. Or claiming that social media marketing doesn’t work because they’ve tried it and it didn’t work. Or that their customers aren’t on Instagram, Facebook, LinkedIn, YouTube, or Pinterest.