Why Do I Blog Regularly?

October 5th, 2010   •   3 comments   

Does your reason for blogging fall into the above categories? (source)

There are many reasons why I still make it a point to blog fairly frequently despite having a rather stressful and hectic schedule at work. Let me list them down some of the more major ones:

1) It allows me to mentally unwind from the rigours of the workday, and to indulge my intellectual muse. With this digital canvas as my backdrop, I can play “guru” and dish out advice that hopefully can make a difference to businesses, companies and employees wherever they are.
Read More


Close Your Eyes and Don’t Peek!

October 2nd, 2010   •   no comments   

Surprise!
Magic shows always work because kids loved to be astonished

Have you wondered why kids like birthday or Christmas presents so much? Or why teens and youths enjoy watching the latest “Lady Gaga” music video?

I believe that it is captured in a single word: Surprise.
Read More


Guiding Principles in Reciprocity

September 28th, 2010   •   no comments   


Reciprocity with a twist (source)

One of the most important lessons in life is this: “Do unto others what you want others to do unto you.” This universal principle is especially important in the relationship oriented world of social media marketing.

Let me explain this attitude of altruism.
Read More


The First Rule in Strategic Planning

September 26th, 2010   •   3 comments   


Source

What is the most important point in conceiving any strategic plan?

Is it being clear on your long-term strategic objectives (ie vision, mission and values)? Well, that’s certainly important as you must know where your destination is.
Read More


Capitalising on Curiosity

September 22nd, 2010   •   no comments   

Ethan Peeking at Pygmy Hippo

Human beings are naturally curious creatures.

Babies have an insatiable interest in whatever’s happening around them. They will see, hear, feel, smell, taste and even swallow their world.
Read More


The Power of Personality

September 20th, 2010   •   1 comment   

“Personality not included” by Ogilvy Public Relations’ Rohit Bhargava is a seminal piece of work on marketing strategy. Unlike many other “guru texts” which I’ve read, Rohit nicely balances theory and technique, giving readers plenty of useful case studies and a framework that they can work on.

The central premise behind the book is that personality is the single most important element in one’s products, brands and company. In order to do so, companies should embrace their accidental spokespersons, ie customers, partners, employees or other stakeholders who are known to be vocal about the brand and the organisation. They should also loosen up overly rigid regulations that incite fear in their people, while still maintaining some semblance of control.

Read More


Indulging (& Investing) with Intelligence

September 17th, 2010   •   1 comment   

Sakuraya and MOF @ West Coast Plaza

Sponsored Post

How to have your sushi and eat it without guilt.

When it comes to spending and saving, there are two extreme groups of people.

The first, also known as the “miserable misers”, will scrimp and save every single cent. Embracing the mantra of “saving for a rainy day”, they nickel and dime their expenses. Naturally, the few material possessions in their home normally hail from the bargain bin!

Read More


Smashing Stereotypes

September 13th, 2010   •   1 comment   


Courtesy of Psychology Today

One of the greatest sins committed by many marketers like myself is this – we like to pigeonhole people into boxes.

From demographics (age, sex, income, education, residential type), psychographics (alternative lifestylers, tech-savvy, adventurous, metro-sexuals), geographic (American, Middle Easterner) to ethnic (Chinese, Indian, Malay, Others), there are always convenient labels for us to understand our target audiences.
Read More


Balancing Between Buzz and Believability

September 9th, 2010   •   no comments   


Source

There is an inherent paradox in the marketing world right now, especially with the onset of numerous social media and citizen centric channels. It is what I would call the authenticity anomaly of the digital age, which kind of goes like this:

To be the talk-of-the-town, pulling out all the cards one can muster to generate BUZZ.
Read More


Please Let Me Be Alone!

September 4th, 2010   •   1 comment   


Albert Einstein was often lonely (image source)

In the increasingly interactive, urbanised and 24-by-7 connected world, there is value in unplugging oneself from the grid to spend time alone. With social technologies and smartphones constantly connecting us to others in our social sphere, such an imposed isolation may bring us much good. Having that “pause which refreshes” is important as it allows one’s mind, body and soul to rejuvenate themselves.

Often, the greatest inspiration comes from instances of isolation, unfettered by the crowding and conforming concerns of the community. Many of the great geniuses created their pièce de résistance alone, in a place where they can focus all their intellectual and emotional energies on the task at hand. Momentarily freed from the mutterings of mundanity, their are able to weave their magic and make that masterpiece of science, art, literature or religion.
Read More


Page 30 of 78« First...1020...2829303132...405060...Last »