Wish to better track, monitor and measure your social media marketing performance on Facebook?
There is no better tool you can use that Facebook Insights – the free analytics tool available for any organisation with a Facebook Page.
Facebook Marketing 101: How To Read Facebook Insights
Content Marketing Strategy: 4 Questions Before You Start
“If you wait for inspiration to write you’re not a writer, you’re a waiter.” ― Dan Poynter
Wish to enjoy greater success in your content marketing efforts? Start by thinking about your content marketing strategy, beginning with the change you wish to make in your content reader.
A Beginner’s Guide to Artificial Intelligence and Chatbots
Artificial Intelligence (A.I.) and chatbots are two of the hottest digital marketing trends in 2019.
Integrating state-of-the-art technology with algorithms and actions that mimic human behaviors, they can exert a profound impact on our world.
Going Zero Waste: How DBS Bank Does It
DBS Bank’s Ms Karen Ngui addressing the media
Do you know that we produced 7.7 million tonnes of waste equal to 15,000 Olympic-size swimming pools in 2017?
This staggering amount of rubbish is an astonishing seven-fold increase from 40 years ago! At this rate of waste generation, Singapore’s only landfill in Semakau will run out of space by 2035.
Why K-Pop Marketing Rocks: Lessons For Non Superstars
BlackPink is in your area, and everybody’s going gaga over them.
K-pop or Korean Pop has been taking the world by storm. How did it rise to such phenomenal levels around the world? What are the marketing secrets behind the growth of K-Pop as a multi-billion dollar industry?
Master Business Blog Writing in 11 Easy Steps
Love them or loathe them, blogs are still alive. And they’re kicking butt in the digital world.
Marrying search and social, blogging remains a sustainable way for marketers to drive qualified visitor traffic to your website and landing pages.
The 5 Top Digital Marketing Trends for 2019
Ready for digital marketing in 2019? Keen to learn more about digital marketing trends in the year ahead?
In this article, I will survey the online marketing landscape and describe developments in online advertising, apps, and content that are likely to take flight in 2019.
Content Marketing 101: How To Write Effective Copy
In the digital world, a wall of text is an ugly thing.
And your role as a content marketer is to pulverize that “thing” with the sledgehammer I am going to give you.
Social Media Marketing in 2019: 8 Things You Need To Try
The year ahead promises to be exciting and challenging for social media marketers.
From endless algorithm changes to the increasing costs of paid channels, marketers must work hard to keep pace with the new social media marketing trends in 2019.
Social Proof: 10 Immediate Ways To Boost Marketing Results
What do social media marketing success have in common with long snaky queues at a restaurant?
The answer lies in two words: social proof.