Cheap Advertising

Cheap Advertising

August 2, 2011 • Blog • 1 comment

Singapore is not just a “fried rice paradise”. It is also a “hard sell paradise”.

If you flip through the papers on any single day, approximately 80% of the advertisements scream “DISCOUNTS”, “SALE”, “FREE”, “PROMOTION” and other words aimed at tugging at your wallets. Because we’re such avid bargain hunters, anything priced at the normal rack rates or list price will fail to trigger any immediate (or impulsive) purchase decision.

As I was about to enter my car a few days ago, I spotted this bright colourful flyer on my window.

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Brainy Insights

July 31, 2011 • Blog • 1 comment


Courtesy of Inner Altitude

Last night, I decided to catch a much talked about TED talk by Dr Jill Bolte Taylor and boy was I blown away! In the video, the celebrity neuro-anatomist described her experiences when she suffered a stroke on her left brain and painted a beautiful and vivid picture of that somewhat transcendental encounter. From that incident, she was able to isolate the functions of both brains via a first person perspective, showing how the two cerebral hemispheres (connected by a bunch of tissue called the corpus callosum) interact and work with each other.

Here’s the video for your viewing pleasure:

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HP Hops on Tablet Train with TouchPad

July 28, 2011 • Blog • 1 comment

By now, tablet PCs are fairly de rigueur in almost any household with a need for fuss-free technology. Initiated first by Apple with its legendary iPad launch in April 2010 – barely 15 months ago – the market for tablet devices has swelled tremendously with major technology players launching a range of devices operating on Apple, Android, Blackberry, and Windows 7 Operating Systems (OS).

The latest player to jump into the fray is computer giant HP. Its tablet device the HP TouchPad runs on a proprietary HP WebOS 3.0, and comes with a 9.7 inch diagonal flush capacitive multitouch display, support for Adobe Flash, a virtual keyboard and instant-on access.

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Managing Visitor Fatigue in Museums and Attractions

July 22, 2011 • Blog • 3 comments


Museum visits needn’t be a yawn if you design them well (Courtesy of BelieveJay)

While doing some desktop research recently, I came across an interesting article by Gareth Davey titled “What is Museum Fatigue?” in InformalScience. The academic piece explained why visitors get tired when visiting museums, and proposed how we can better manage visitor behaviours when designing exhibitions.

Apparently, from research conducted thus far, the following findings are derived:

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Employee Engagement: Lessons From Universal Studios

July 20, 2011 • Business and Management • no comments

Universal Studios Grand Opening - 28 May 2011
Managers should lead by example and be there when it matters (Universal Studios Singapore)

Leadership and management are two of the most difficult tasks any manager needs to do in today’s organisation.

The new rules of work mandate that hierarchical ways of bossing people around will no longer work. Against such a backdrop, how can you and your leadership team engage your team members more effectively and impactfully?

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Keeping Your Attractions Fresh and Appealing

July 14, 2011 • Blog • no comments

Universal Studios Grand Opening - 28 May 2011
Good storytelling helps to sustain consumer interest (Universal Studios Singapore’s Madagascar Crate Ride)

One of the greatest challenges faced by theme parks, zoos, museums, and other visitor attractions is that of getting one’s visitors to keep returning. While adding new rides, exhibits and enclosures can help to draw repeat patronage, their prohibitively high costs make such strategies unfeasible over the short term.

What then should one do to renew one’s product and keep guests coming back?

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