How to Utilize TikTok for Your B2C Business

How to Create and Market Evergreen Products

January 26, 2021 Content Marketing no comments

How did a movie like The Shawshank Redemption gross more than US$100 million even though it stank at the box office?

What can you do to develop an evergreen product or service — one that continually generates income years after its launch?

Thanks to The Perennial Seller by Ryan Holiday (he also wrote Growth Hacker Marketing), we now have a framework to build and market everlasting products and services.


Social Media Marketing Best Practices for Nonprofits

January 12, 2021 Social Influence 1 comment

People photo created by jcomp – www.freepik.com

Have you used social media to boost awareness of your charity,  Non-Governmental Organisation (NGO) or other nonprofit? Wish to generate greater traction for your online marketing efforts?

In this article, you will learn how to raise your nonprofit’s profile, improve fundraising efforts, and foster greater advocacy through social media marketing.