Is writing for an online audience similar to writing for offline readers? How do you craft digital copy that attracts attention, sustains interest, and triggers action?
In this article, you will learn how to write better content across different digital channels to build your personal brand.
It’s 2021 and Instagram is growing faster than ever. And its fast becoming the social network of choice for Gen Y Millennials and Gen Z Pivotals!
Ever imagined how many people view business Instagram profiles in a day? Yes, 200 million is the answer!
Keen to learn more about TikTok — the fast growing social network known for its wacky user content?
In this article, you will learn what TikTok is about, who its users are, what TikTok advertising options are available, how to create catchy content, as well as what analytics you should take note of on TikTok.
Imagine living in your customer’s house. You dig into their wardrobe. You raid their fridge. You may even sleep on their beds.
And you do it all with their permission—of course! What you’ll observe as an ethnographic market researcher there could ignite your next big business idea.
How did a movie like The Shawshank Redemption gross more than US$100 million even though it stank at the box office?
What can you do to develop an evergreen product or service — one that continually generates income years after its launch?
Thanks to The Perennial Seller by Ryan Holiday (he also wrote Growth Hacker Marketing), we now have a framework to build and market everlasting products and services.
It is fair to say that 2021 will be another tough year for the business world, but that doesn’t mean that all is lost.
Companies need to adapt to the issues caused by the renewed lockdowns around the world — no thanks to the raging Covid-19 global pandemic.
People photo created by jcomp – www.freepik.com
Have you used social media to boost awareness of your charity, Non-Governmental Organisation (NGO) or other nonprofit? Wish to generate greater traction for your online marketing efforts?
In this article, you will learn how to raise your nonprofit’s profile, improve fundraising efforts, and foster greater advocacy through social media marketing.
Do you have an ongoing voice in your head telling what you what you should do—and what you shouldn’t?
That voice which informs your innermost thoughts, feelings, and reactions is an outcome of your personal brand story—how you view yourself as the protagonist in your life’s ongoing narrative.
Business photo created by katemangostar – www.freepik.com
Do you love watching TED Talks? I sure do!
Some of the most inspiring TED Talks I watched came from thought leaders like Brene Brown, Sir Ken Robinson, and Shawn Achor, among others.
If you run an online store, you’re probably wondering how you can improve your e-commerce business.
The competition for digital sales is fierce and relentless — with an endless array of competitors nipping at your heels.