Why do your customers prefer certain websites over others? Can you improve your digital marketing results by appealing to their brains?
A firm believer in the power of neuromarketing and marketing psychology, I’ve always believed that digital marketing is more about psychology than technology.
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Successful landing pages are concise, engaging, and — crucially — quickly sum up what you’re trying to offer and why a potential customer should be interested.
B2B products and offerings, however, can be challenging to describe quickly…
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Unsure how to develop Content Marketing ideas? Wish to have some content idea hacks handy?
I know how it feels to be lost for words. It sucks—especially when you are under the pressure of an upcoming content marketing campaign deadline.
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Wondering what marketing process you can use to generate business leads? Keen to generate more leads for your Business to Business (B2B) firm through content marketing?
In this article, you will learn how online B2B lead generation happens, and pick up a couple of B2B lead generation tips using content marketing as an ongoing lead acquisition and nurturing strategy.
Imagine speaking to a room full of business professionals. With bated breath, they sit upright, awaiting your presentation.
What would happen if your first few slides are filled with graphs and charts of your brand’s performance? Or slick photos of your latest award winning products?
Long after they leave your website and bounce around to other locations in cyberspace, users remember how your site made them feel.
The usability and experience buyers have while there has a big impact on whether they’ll convert into leads or return in the future.
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Wish to improve your sales results and boost your conversions online? Tired of spending money on Facebook, Instagram, LinkedIn and Twitter ads that doesn’t seem to lead anywhere?
Let me introduce to the new 4 Ps for online sales copywriting!
Wish to double or triple the effectiveness of your digital marketing efforts? Start by improving the conversion rate of your online channels.
And the first place you need to start with is your website—the most important piece of digital real estate for your company.
LinkedIn is among the top social media platforms today that gathers professionals from all over the globe. Your LinkedIn network is a valuable asset in helping you to pave your way through the business world and to climb that business and corporate ladder.
This is why you must expand, nurture, and strengthen your LinkedIn network constantly. But how do you promote yourself without being seen to be overly aggressive?
Heard of paid, earned, shared and owned media? How do these different online and media channels influence your content marketing strategy?
In this article, you will learn about the differences between paid, earned, shared and owned media, and how you can optimize them for your content marketing efforts.