Wish to bring your social media marketing campaigns to the next level?
Consider learning from the influencers in this space, like Jay Baer—author of Youtility and Hug Your Haters, and a thought leader in content and social media marketing.
Social Media Content Strategy: Top Tips from Jay Baer
SAUCE: A Yummy Formula for Digital Marketing Copywriting
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Need an easy-to-remember online copywriting formula to boost your digital marketing campaigns? Tired of crafting advertising copy that just doesn’t work?
You’re in luck. That’s because I just finished reading the wonderfully written book Secret Sauce—How To Pack Your Messages with Persuasive Punch by Harry Mills.
How Much Do Influencers Really Make In Singapore?
The concept of “influencer marketing” has been catching on like wildfire in Singapore.
Reportedly, 92% of people regarded influencer marketing as an effective form of marketing because they place more trust on influencers, sometimes known as key opinion leaders (KOL), compared to commercials or social media ads.
Top Digital Marketing Challenges (And Solutions)
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Digital marketing isn’t a silver bullet. Often, digital marketing is fraught with difficulties and problems.
63 percent of marketers find it a challenge to generate traffic and leads, 60 percent of marketers struggle with producing content, while only 3 percent of adults trust social media!
How Your B2B Business Can Appeal to Multiple Industries Simultaneously
Business-to-business (B2B) companies face challenges that business-to-consumer (B2C) companies may not.
Rather than serve a particular buyer persona or two, you may sell to multiple industries. Trying to shape your product or service to suit the unique wants and needs of multiple client types isn’t an easy task.
How to Write Effectively for Social Media — a Beginner’s Guide
Is writing for an online audience similar to writing for offline readers? How do you craft digital copy that attracts attention, sustains interest, and triggers action?
In this article, you will learn how to write better content across different digital channels to build your personal brand.
Surprising Instagram Facts And Figures [Infographic 2021]
It’s 2021 and Instagram is growing faster than ever. And its fast becoming the social network of choice for Gen Y Millennials and Gen Z Pivotals!
Ever imagined how many people view business Instagram profiles in a day? Yes, 200 million is the answer!
How to Utilize TikTok for Your B2C Business
Keen to learn more about TikTok — the fast growing social network known for its wacky user content?
In this article, you will learn what TikTok is about, who its users are, what TikTok advertising options are available, how to create catchy content, as well as what analytics you should take note of on TikTok.
Small Data: A Revolutionary Market Research Strategy
Imagine living in your customer’s house. You dig into their wardrobe. You raid their fridge. You may even sleep on their beds.
And you do it all with their permission—of course! What you’ll observe as an ethnographic market researcher there could ignite your next big business idea.
How to Create and Market Evergreen Products
How did a movie like The Shawshank Redemption gross more than US$100 million even though it stank at the box office?
What can you do to develop an evergreen product or service — one that continually generates income years after its launch?
Thanks to The Perennial Seller by Ryan Holiday (he also wrote Growth Hacker Marketing), we now have a framework to build and market everlasting products and services.