Kim Kardashian’s family image courtesy of Kim Kardashian Instagram
No, I am not a fan of Kim Kardashian. I don’t go gaga over the way she leads her life, although she is dripping with diamonds.
As a celebrity and a social media influencer, however, I’ve got to admit that she is extremely successful.
Influencers have great expertise in their niches, huge online followings, and an unparalleled sway over their audiences.
All of this makes it easier for brands to build awareness about their products and services, reach and engage new audiences, and drive more conversions and sales.
Smartphones and social media are both a boon and a bane.
As a social media marketer, I love the opportunities which blogs, Facebook, LinkedIn, YouTube, Instagram, WhatsApp and Pinterest offer to me. My current lifestyle as an online entrepreneur is largely possible due to the affordances provided by social technologies.
Business photo created by jcomp – www.freepik.com
Digital marketing is all the rage here in Singapore. Especially given our country’s aspiration to be a Smart Nation!
And for good reason too, given how much time the average Singaporean and resident spends online.
Card photo created by creativeart – www.freepik.com
This is probably the best content marketing strategy I’ve ever come across.
And I certainly do know truckloads of them. After all, I’ve spent over 15 years blogging about business, run a content and social media marketing agency, and trained over 3,000 students in 160 workshops and classes in digital and non digital marketing.
Ever wonder why some people are a lot more successful than others?
How do these folks achieve peak performance in their fields? What do they do differently from the rest of us?
Woman photo created by freepik – www.freepik.com
What do other people say about your brand? Do you have raving fans who recommend you to others?
Word-of-mouth (WOM) marketing is one of the most positive forms of advertising. Although some peer-to-peer talk happens organically and is impossible to track, you can embrace this form of promotion with a variety of campaigns and track the results quickly.
Woman photo created by drobotdean – www.freepik.com
Content Marketing is the breakthrough digital marketing strategy of the 2010s. And it’s importance will only grow in the 2020s.
Sadly, many companies get it wrong. Which results in their content marketing campaigns failing to deliver positive outcomes.
Can a book written over 80 years ago (1937 to be precise) still be relevant today?
The answer is a definite “Yes!” At least when it comes to Napoleon Hill’s widely cited volume Think and Grow Rich.
Social media is a good servant but a bad master. Especially when you’re battling a crisis.
From service failures and rogue employees to product quality issues—virtually any lapse can be blown out of proportion online.