People photo created by tirachardz – www.freepik.com
If social media content is king, then community must be queen. Indeed, the true power of social networks lies in the strengths of your online communities.
But how you can build, grow and sustain a thriving Facebook, Instagram, LinkedIn, Twitter or YouTube community of fans, customers and advocates? What can social media marketers like you do to improve your community management skills?
Do you know that more than 50% of consumers do not plan for their financial future? Or that the majority of young adults who plan for financial goals do know how much they need for each goal?
These findings were released by DBS after a research study on their customers aged 20-35.
Personal branding is often misunderstood by many.
Some consider personal branding an egoistic exercise in self-aggrandizement. Others feel that personal branding is just social media snake oil – an elixir which so-called “experts” and “gurus” try to foist on the naive.
What I’m going to share with you may blow your mind. Especially if you’re a consumer psychology geek like me.
Before I begin, let me share that I’m a huge fan of Digital Marketer and their Perpetual Traffic podcast. Each week, I’ll tune in and listen to their awesome podcast and learn something new about Facebook advertising or other dimensions of paid traffic.
Do you know that adopters of content marketing experience six times as many conversion as non adopters?
Or that content marketing not only costs 62% less than outbound marketing, but brings in more than three times as many leads?
Courtesy of Buzzfeed
By now, you would probably have read, viewed or heard about the newest word coined by US President Donald Trump.
Happening just after midnight, the leader of the free world did what he normally did in the wee hours of the morning.
Imagine that you’re a client of a digital marketing agency (or any marketing agency for that matter).
Something screws up during your campaign. The visuals look awful. The copy is off-brand. The response is lacklustre.
Content marketing is fast becoming the most important strategy for companies these days.
Companies of all sizes – from one-man startups to sprawling MNCs – are tapping on the power of customer-centric content to generate brand awareness, attract leads and drive sales.
Courtesy of The Liquid Agency
Your customers are no longer responding to your efforts. And that’s freaking you out.
In the past, customers are known as “consumers”. They are considered “segments” to be “targeted” through a military-like process of “strategic” marketing.
Courtesy of Test-n-Tell
Do you know what the secret to enduring business success is?
Nope, it isn’t in building awesome products. Nor does it come from building an awesome company. Or an awesome brand for that matter.