[Guest post from Marcus Neo of Three Little Pigs.]
Blogging for search engine optimization is one of the strategies that our company uses to increase our search visibility on our website. Blogging is also a great way to target longer tailed keywords that won’t be used on pages, and bring in longer tailed keyword traffic.
Do you know what a digital marketing funnel is? Or how you can set up one to measure your digital marketing goals and customer purchase journeys?
First, know this: You can monitor and measure every single step of your marketing process! And the best way to do so is to develop your own digital marketing funnel.
Courtesy of Phil Wolff
I’ve got some shocking news for you. Ready for it?
Much of what you read, view or listen in the news doesn’t quite tell you the full picture of what’s happening in your community, city, country, region or world.
Chriselle Lim and Nordstrom (courtesy of Nordstrom)
Wonder why your social media marketing efforts are not paying off for your brand?
Maybe you should take tuition from that fashionable 20 something student with 100,000 followers on Instagram. Or that “frivolous” YouTuber with his hundreds of thousands of faithful viewers.
The good old days of double digit economic growth and abundant choice jobs are over.
We are now entering an unusual stage in the global economy characterised by slow growth and painful economic restructuring.
We’re battling against serious content clutter (source of image)
Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.
Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield.
Courtesy of Keep Your Brain Alive
As I crossed my 46th birthday this year, I somehow felt as if my mental capabilities were slowly slipping away.
While I am certainly far from being reduced to a blabbering idiot, my mind isn’t quite the same as before. Which was why I was especially excited when I picked up a copy of Keep Your Brain Alive by Lawrence C Katz and Manning Rubin.
Are you keen to use content marketing to generate leads, drive sales and increase brand awareness?
If you do, there is one thing you must do regularly. Maybe even daily.
And that is to write, shoot, draw, edit and produce content.
Measuring the success of your social media marketing efforts can be such a pain.
Likes, comments, shares, views, clicks, CPA, Conversion Rate, CPM… The sheer number of metrics used in digital and social media marketing can be mind boggling.
Courtesy of Clive Rose/Getty (image source)
Congratulations to Joseph Schooling and Singapore!
Thanks to Schooling’s amazing feat in the 100m Butterfly Finals in the Rio 2016 Olympics, Singapore secured our first ever Olympic Gold!