Courtesy of Martial House
Congratulations and welcome to Singapore!
If you are somebody who traveled thousands of miles to arrive on our sunny tropical shores, you may have hundreds of random thoughts in your head right now.
7 Ways To Feel Right At Home In Singapore
Pokémon GO in Singapore: What You Need To Know
Courtesy of Damn Worth It
Caught a Bulbasaur? Picked up some free “incense”? Or trained and evolved a lowly Machop to become a Machamp?
If you have absolutely no idea what I’m talking about, I guess you must be sleeping under a rock while Pokémon GO sweeps the world.
Anatomy of a Winning Facebook Ad
What can you do to create a winning Facebook advertisement? How can you win the war for attention on the world’s largest social network?
Anybody who has managed a Facebook page before knows that it isn’t easy to succeed in this space.
The Five Essential As of Digital Marketing
CEOs love them. CFOs adore them. Even CMOs are falling head over heals for them.
What am I talking about? You guessed it – numbers!
Public Relations Strategies in the Digital Age
What is the role of Public Relations (PR) in the digital and social age? Should we merely hustle for media coverage while producing corporate annual reports?
Well, the answers to these questions may surprise you. At least according to Gini Dietrich (above), author of the book and website Spin Sucks.
Digital Marketing 101: Search vs Social
Courtesy of Blitz media design
One of the most common dilemmas faced by marketers is this:
Should we invest in helping our customers to find us on search engines like Google? Or would our marketing dollars be better spent on social media outreach?
Five Ways Singapore Retailers Can Beat the Gloom
Capitol Piazza is spanking new, but it’s shops are already offering offers and discounts – even during weekends.
It was the best of times. It’s now the worst of times?
Retailers and shopping mall owners in Singapore are breaking out in a cold sweat these days.
How Freaks Can Be Great Entrepreneurs
Chris Brogan (above) is a freak. And a very successful one too.
Author of numerous bestselling books on social media and influencer marketing, including The Impact Equation, Chris has consulted with huge companies like Disney, Microsoft, Coke and Google, and is the publisher of Owner Magazine. He has also sold multi-million dollar companies, and amassed huge followings on social networks like Facebook, Twitter and Google Plus.
How We Lived a Year With No Car (After Having Them All My Life)
Image courtesy of TODAY Newspaper
Do you REALLY need to have a car in Singapore? Can you live well without the convenience and air-conditioned comfort of a personal vehicle?
Those are the questions that I will attempt to answer after living a year without a car in Singapore.
6 Useful Content Marketing Tools and Templates
What are the online tools available to jumpstart your content marketing? How can these tools help to improve your content marketing efforts?
To help you to sharpen your content marketing game, I have decided to pull together some of the available content marketing frameworks, templates and tools out there.