In the age of social media and mobile digital devices, the greatest opportunity for marketers lies in how they can delight customers both online and offline.
Also known as customer experience management, it seeks to provide a holistic brand experience across all customer channels, going beyond traditional measures of customer satisfaction.
Have you felt your creativity drying up? You know, that awful feeling of hitting the wall and getting a writer’s or artist’s block?
Well, dive into the wacky illustrated world of Hugh MacLeod, author of Ignore Everybody – And 39 Other Keys to Creativity. Creator of the hugely popular Gaping Void cartoons and a copywriter in Madison Square Avenue, MacLeod dishes out lots of mantras in the slim volume.
Do you know that Safer Internet Day fell on 9 February this year?
Yep, that’s the second day of the Lunar New Year. Which was pretty cool because it resulted in a lot more positive posts online – photos of families and friends resplendent in their new clothes, mouth-watering food pics, and lots of good cheer.
Do you recognise these social media influencers? (Courtesy of Economic Times India)
How do bloggers, YouTubers, Instagrammers and other social influencers use content to market themselves? Are there any useful lessons which we can learn?
Avid producers of social media content, influencers often deploy their skills in writing, photography, videography and design to grow an audience. Honing their talents over time, they know how to push the right content buttons to grow their fan base.
You invested considerable time, money and effort into building up your content factory.
You hired the best writers this side of the universe, employed the most talented designers, and have scripted a few “killer” marketing videos.
I’m No Angel (#ImNoAngel) by Lane Bryant is a good example of Movement Marketing
In today’s “hyperconnected, ultra-competitive, and supercluttered marketplace,” doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore.
Consumers are getting jaded and overloaded with information – much of which has little or no relevance to their lives nor their interests.
Courtesy of Nikon Facebook
“Look up in the sky! It’s a bird… It’s a plane… It’s a doctored photo which won a Nikon trolley bag!”
OK, just in case you were hiding behind a huge rock over the past 48 hours or so, a huge viral Facebook event has overtaken Singapore. Shutterbugs everywhere are talking about this photo contest so widely that it will probably become the most “viral” Facebook photo contest ever organised in Singapore.
Have you heard of Adam Khoo? I’m sure you would if you are a parent or an entrepreneur!
Co-founder of Adam Khoo Learning Technologies – one of the largest training and educational outfits here in Singapore – Adam Khoo was famous for becoming Singapore’s youngest self-made millionaire at the age of 26. Together with his partners, Adam runs several businesses in education, training, learning centres, pre-school education, fund management and advertising, yielding a combined annual turnover of $50 million.
Gary Vaynerchuk once famously said that “If Content is King, then Context is God.”
Indeed in the world of content and social media marketing, context matters a whole lot. The best content in the world would fail miserably if it is crafted and disseminated without any consideration of the context surrounding it.
What is the secret sauce of happiness? Do we need to go on an Eat, Pray, Love expedition to find it?
Well, not according to Gretchen Rubin in her bestselling book The Happiness Project.