Nobody reads blogs anymore. Many blogs are just egoistic exercises in self-aggrandizement.
Besides, consumers no longer trust these so-called “social media influencers” with their #OOTDs (Outfits Of The Day), selfies, and larger-than-life egos.
Blogging for Business: 8 Must Know Tips for Beginners
The Art and Science of Influencer Marketing
Do you recognise these social influencers? (via Singapore Blog Awards 2014)
What can brands do to improve the outcomes of their digital marketing efforts by working with influencers? How can they harness the power of influencer marketing?
As a content and social media marketing person, I often pondered these questions.
Looking at the breadth of brands on social media, I noticed that the most successful ones either work closely with influencers to magnify their marketing might, or end up becoming influencers themselves.
How to Win in Social Customer Care
Do you know that companies are literally losing billions of dollars each year by pissing off their customers? Or that it costs 6 to 7 times more to acquire a new customer than to keep an existing one?
It always amazes me why companies would rather focus on acquiring new customers through social media than care for existing ones.
5 Ways To Live a Happy and Balanced Life
People photo created by jcomp – www.freepik.com
How are you feeling today? I mean right now at this very moment as you are reading this article.
Is your heart racing like a jackhammer due to the non-stop rushing from point to point?
Or are you in a place of wholeness, balance and happiness?
7 Habits of Successful Social Media Influencers
Food photo created by tirachardz – www.freepik.com
What does it take to succeed as a social media influencer? Do you need to have a cute face, a great bod, or a stunning personality?
I believe that anybody can be an influencer regardless of his or her seniority, age, societal status, personality or looks.
Social Media Marketing: A Simple Roadmap
Contrary to popular belief, social media marketing isn’t rocket science. Neither is it just a walk in the park.
After spending a decade dabbling in social media marketing – from blogs to Facebook, LinkedIn, Twitter, YouTube, Instagram and Pinterest – I developed a systematic step-by-step process which you can use for your social media marketing efforts.
Why Your Marketing Should Be A Gift (And How To Make It So)
Content marketing has gotten a bad rap in recent years, no thanks to the hard-sell hucksters.
Too many businesses have falsely labelled their efforts as content marketing when they merely package their ad or sales pitch in the guise of a blog post, eBook, or webinar.
Why You Should Marry Culture with Content Marketing
Image courtesy of Science-All
How does culture influence content marketing? How can you navigate the cultural seas of your prospects and customers?
Much has been written about content creation, SEO, online communities, big data, analytics and influencers in content marketing. Unfortunately, little attention has been paid to culture.
How to Jump Start Your Instagram Marketing
Instagram is the probably fastest growing social network on planet Earth right now.
Touted by marketing mavens to be the most important social media platform for brands, Instagram is native to smartphones and tablets. Which means that it is a boon for any business keen to explore mobile marketing.
7 Ways to Measure the True Costs of Life
Courtesy of Daily Devotional
Do you know what you are truly paying for in every aspect of your life? What are the different “life currencies” that we trade with?
Nope they aren’t just time and money, although both of those “life currencies” are extremely important.