How Small Businesses can Beat Inflation

The Power of Empathy

August 10, 2014 Business and Management no comments

Have you wondered why…

a) People aren’t talking about your products – online or offline?

b) Nobody’s interested in your marketing messages?

c) Customer’s aren’t beating a path to your door?

d) Your employees are making a hasty exit?

e) Shareholders are pulling out their funds?

f) All of the above are happening – at the same time?


This Is How You Build The Career You Love

August 6, 2014 Content Marketing no comments

Stop Consuming Start Creating

Our greatest enemy isn’t sugar, fat or empty calories. Rather, it is the overflowing rivers of content streaming from our handheld devices, laptops and television screens.

Swirling on our smartphones like endless puffs of cotton candy, those pleasurable bits of videos, photos, text, and comics can gobble up hours of our time. Along the way, our attention spans are also torn to shreds.


The Rise of the New East: Book Review

August 3, 2014 Book Reviews, Business and Management no comments


Ben Simpfendorfer of Silk Road Associates

Are China and India still the “factory” and “outsourced service provider” of the world? How big is the market for Muslim-friendly products and services? What are the promises and perils of trading in the East?

In a sweeping expose on the dynamic forces shaping the “New East”, Ben Simpfendorfer’s The Rise of the New East provides an in-depth view of how the economic resurgence of Asia and the Middle East are changing global markets. Spanning halfway round the globe – from Turkey to the United Arab Emirates to India, South East Asia and China – the book brings one on a fascinating tour of the complex business characteristics governing our neck of the woods.


Six Qualities of Successful Bloggers

July 27, 2014 Content Marketing, Social Influence no comments


Have you voted for your favourite blogger yet? (from Singapore Blog Awards 2014)

Yes, it is time yet again for the Singapore Blog Awards. Organised by Omy.sg, this annual competition cum celebration of what’s new, hot and happening in the blogging scene is in its 7th year running, with over $30,000 worth of prizes to be won.

This year’s awards has a total of nine Editors’/Judges’ Choice categories and three new Followers categories. Other than the old favourites like Best Family blog, Best Food blog, and Best Photography blog, a Best New Blog award category has been created to acknowledge newbie bloggers who started their blogs in the past year.


Crowdtivate Unveils 12 Asia-based Projects for Crowdfunding

July 22, 2014 Content Marketing, Social Influence no comments

Do you wanna fund a start-up?

If so, good news! StarHub’s Crowdtivate – an Asian-focused crowdfunding platform launched in April this year – now has 12 Asia-based projects available for support. As a rewards-based platform, Crowdtivate mandates that listed projects should provide different levels of rewards for funders of differing quantums, with a minimum sum of S$5. Often, funders will enjoy a special “early bird” price for a new product as its backers.


Living a Limitless Life (Book Review)

July 20, 2014 Personal Branding no comments

Nick Vujicic is a man on a global mission. And boy is he creating waves wherever he goes.

At the tender age of 31, Nick is a motivational guru, evangelist, and author of several bestselling books. A celebrated speaker, he gets invitations to speak from all over the world – Australia (Melbourne was his childhood home), Europe, US, China, India, Africa, and South East Asia (including Singapore).  He is also an avid swimmer, surfer, sky diver, and actor.


Public Relations in the Social Age

July 16, 2014 Public Relations no comments

public-relations-in-the-social-age

Are you a public relations or PR professional? If so, what do you see yourself as?

A) Purveyor of the corporate spiel, coated with sugar, spice and everything nice;
B) Hustler for significant editorial coverage on newspapers, television news and magazines;
C) Guardian of your organisation’s corporate brand;
D) Gatekeeper to your head honchos; or
E) Spokesperson, communicator and messenger?