Starting a new company is an exciting adventure. However, there are many things to remember and checkboxes to cross off to ensure you’re fully protected both online and offline.
What are the steps you should take and how can you make sure you mitigate the risks involved in opening a business?
Late spring and early summer are full of potential marketing opportunities for brands. Big holidays like Mother’s Day or Father’s Day as well as special events (eg school holidays) provide unique opportunities for you to launch new campaigns.
Starting and growing a business isn’t easy—especially when you come from a humble background.
How do you thrive or even survive when you barely make ends meet? What bootstrapping strategies can entrepreneurs like you use?
Perpetually plagued by digital distractions? Need a better way to succeed in your life’s work?
Consider the tenets of Deep Work, a new productivity strategy to help you to get more out of your professional life.
Robert Iger courtesy of the Walt Disney Company
The Walt Disney Company (aka Disney) is the world’s largest entertainment conglomerate.
It generated a staggering US$69.570 billion in revenue in 2019.
Time and tide waits for no man. A stitch in time saves nine.
These time-honoured aphorisms were often uttered by my dad – an impatient man who doesn’t enjoy waiting in queues.
Wish to implement a work from home (WFH) policy for your company? Or perhaps you’d like to explore work from home options for yourself?
In a world that is increasingly digital, work is no longer the place you go to, but the thing you do.
Imagine living in your customer’s house. You dig into their wardrobe. You raid their fridge. You may even sleep on their beds.
And you do it all with their permission—of course! What you’ll observe as an ethnographic market researcher there could ignite your next big business idea.
How does the energy industry affect businesses? What implications does it hold for marketers?
For some companies, energy is energy — a cost of doing business, but not something they invest much attention or research in. As a result, many don’t think about where their power comes from and can sometimes ignore or fail to investigate shifts in the sector.
I walk a thin line in my role as a content marketer and media literacy advocate.
On one hand, I am excited about the possibilities which digital and social technologies can bring. On the flip side, I’m mindful of the dangers of digital addiction and how technologies can be used for nefarious purposes.