Heard of the 4 Ps of marketing (aka the Marketing Mix)? What about the acronyms STP?
Well, many of the new generation marketers hadn’t. And it figures.
Posts Under: Content Marketing
How to Create a High-Converting Product Page
What makes a high converting e-commerce product page and why is it important?
Well, the goal of your e-commerce site is to bring in revenue for your online store. Driving traffic to your page is the easy part. Once you get people there, you have to sell to them.
And that is where the challenge lies…
How to Create a Flawless Marketing Strategy for Your Small Business
Running a small business and feeling all ragged?
Its not surprising, considering how small business owners have to make the most of the limited time and resources available to them.
12 Common Problems in Content Marketing (And How to Solve Them)
Do you face difficulties in content marketing? Wonder how you can solve the most common content marketing problems?
As a long-haul strategy for gaining online traction, content marketing has its fair share of challenges.
How To Build a Systematic Content Marketing Framework
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Wish to improve your content marketing operations? Keen to learn a systematic way of creating, publishing, promoting and tracking your content marketing efforts?
In this article, I’ll share how you can improve your content marketing productivity by building a content marketing SOP (Standard Operating Procedure). These are inspired by the book Inbound Content written by HubSpot’s Justin Champion.
Social Media Content Strategy: Top Tips from Jay Baer
Wish to bring your social media marketing campaigns to the next level?
Consider learning from the influencers in this space, like Jay Baer—author of Youtility and Hug Your Haters, and a thought leader in content and social media marketing.
SAUCE: A Yummy Formula for Digital Marketing Copywriting
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Need an easy-to-remember online copywriting formula to boost your digital marketing campaigns? Tired of crafting advertising copy that just doesn’t work?
You’re in luck. That’s because I just finished reading the wonderfully written book Secret Sauce—How To Pack Your Messages with Persuasive Punch by Harry Mills.
Top Digital Marketing Challenges (And Solutions)
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Digital marketing isn’t a silver bullet. Often, digital marketing is fraught with difficulties and problems.
63 percent of marketers find it a challenge to generate traffic and leads, 60 percent of marketers struggle with producing content, while only 3 percent of adults trust social media!
How Your B2B Business Can Appeal to Multiple Industries Simultaneously
Business-to-business (B2B) companies face challenges that business-to-consumer (B2C) companies may not.
Rather than serve a particular buyer persona or two, you may sell to multiple industries. Trying to shape your product or service to suit the unique wants and needs of multiple client types isn’t an easy task.
How to Write Effectively for Social Media — a Beginner’s Guide
Is writing for an online audience similar to writing for offline readers? How do you craft digital copy that attracts attention, sustains interest, and triggers action?
In this article, you will learn how to write better content across different digital channels to build your personal brand.