One of the latest content marketing trends that businesses are hopping on is video marketing. And for good reason too.
Around 60% of businesses have started using videos as their top marketing tool.
Posts Under: Content Marketing
The Importance of Data Protection in Digital Marketing
To launch an effective marketing campaign, it’s essential to have a reputable data source to personalise messaging and accurately target your customers. But how do you go about protecting your data so it doesn’t end up in the hands of hackers?
How to Build Trust with Content Marketing
Do you want to increase your customer base and gain more customer loyalty? Do you have any difficulty convincing your customers to buy your products or services?
Why not consider tapping on Content Marketing — a fast growing digital marketing strategy that is taking the world by storm.
The Power of High-Quality Images On Your Business Site
Do you want your business to appear as professional as possible? Consider the quality of the images that you are presenting to your audiences on your website.
Five Great Examples of Clean Web Designs
Wish to improve the performance of your website? Consider using a clean web design.
A minimalist design puts the focus on your product or service. It reduces distractions and shines the spotlight on your product or service.
Online Copywriting Secrets: 36 Ways to Boost Ad Responses
The most frustrating outcome for a digital marketer is this: Not a single soul responding to your online ad.
While penning the greatest online prose on the planet may win you creative awards, securing that sale is probably way more important to you or your client…
Why Customer Experience Should Never Be Overlooked on Your Landing Page
Wish to improve brand perception, increase sales, and grow bottom-line performance? Start with your landing page.
Almost every element of your landing page can be the difference between a conversion and a customer who clicks away.
Online Copywriting Secrets: 18 Lessons from David Ogilvy
David Ogilvy is a man who needs little introduction.
Famed for starting the global agency Ogilvy & Mather Worldwide (now simply Ogilvy and part of WPP Group), David Ogilvy was the prototypical ad man in the mid 20th century.
Online Copywriting Secrets: John Caples’ 20 Methods
They Laughed When I sat Down at the Piano
But When I Started to Play!
Stumbled across this immortal headline? Well, they’re written in 1926 by John Caples, one of the grandmasters of direct response advertising.
How to Install Google Search Console on Your Website
If “Google Webmaster Tools” sounds familiar to you, then you might already know what the Google Search Console is.
Since Google Webmaster Tools (GWT) have become a go-to for more people than just webmasters—marketing professionals, SEO experts, designers, and entrepreneurs to name a few—Google decided to change its name in 2015 to better reflect its diverse group of users.