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Posts Under: Content Marketing
Decision Intelligence 101: A Marketer’s Guide to AI Decisioning
Marketers today have more data than ever—customer clicks, purchase histories, ad performance, email opens and more. However, too often, teams spend time stitching reports together that end up with vague insights and unclear next steps.
These outcomes have led to slow decision-making that leaves opportunities on the table.
Multimodal AI: The Next Frontier in Marketing Analytics
Have you heard about multimodal Artificial Intelligence (AI)? Well, its the latest development in the fast progressing world of AI tools.
These days, text-only analytics are a thing of the past as AI and Machine Learning (ML) advance exponentially.
Smart Tech, Shaky Trust: How AI Can Make or Break Your Brand Image
Artificial intelligence (AI) is no longer a futuristic buzzword tucked into tech blogs and innovation panels. It’s doing the heavy lifting behind marketing automation, product recommendations, customer support, and digital content.
For small business owners, marketers, and brand strategists, the question isn’t whether to use AI — it’s how to use it without losing the trust of your audience.
The Role of AI in Measuring and Maximizing Dwindling Customer Attention Spans
Grabbing and keeping customer awareness is now harder than ever. With endless content competing for eyeballs, consumers have grown more selective and distracted.
The average attention span is shrinking, meaning you have far less time to make an impact. To stay ahead, brands must rethink how they engage audiences, which means turning to artificial intelligence for help.
Emotion AI and Biometric Response Mapping Boosts Marketing
Artificial Intelligence (AI) can now detect emotions, and it’ll change the marketing world like nothing before.
Indeed, the new world of marketing moves beyond what consumers say to what their nonverbal communication reveals. Such a development is only possible with the development of emotionally-sensitive AI.
Meta Ads Gets New AI Tools to Improve Conversions
Image from Meta’s Media Briefing
Meta’s advertising platform just got an intelligence upgrade. In a closed-door APAC briefing, Shefali Srinivas, Head of Business Communications, and Damian Kim, Managing Director and Head of Product, explained how Meta is rebuilding its entire ads ecosystem to make AI do more than just automatic placements.
Harness AI for Granular Website Monitoring and Custom Insights
Artificial intelligence (AI) may be taking the world by storm, but are you fully capitalising on it to better understand your audiences?
Today, savvy web professionals utilize AI for real-time website monitoring and insights. With AI, you now have a powerful tool that can learn from and analyze a huge amount of data for your website.
Can AI Help Improve Brands’ Micro-Moment Marketing?
Every time someone grabs their phone to search, scroll, or shop, a micro-moment happens. It’s that split second when intent meets action—and if your brand isn’t there, you’re out of the picture.
To win in these moments, you need to have the right message to be present on the right channels at the right time.
Finding the Best Digital Marketing Agency Partnerships
In the dog-eat-dog world of digital marketing, finding the right partners can make a world of difference between success or failure.
Collaborating with another digital marketing agency isn’t just about outsourcing. Rather, it’s about finding mutually-beneficial synergy that drives results.