Why do so many brands and companies fare poorly in content marketing?
Often, the single biggest reason behind their failure lies in their inability to separate copywriting from the types of content used in content marketing.
Posts Under: Content Marketing
Preventing Stagnation in Your Marketing Campaigns
Are your latest marketing campaigns stagnating? Do they have that “been-there, done that” feel to them?
You may have tasted success, with genius marketing campaigns propelling your brand to new heights. Or perhaps, your previously published marketing content still has the power to draw eyeballs and attract clients.
15 Top Brand and Marketing Storytelling Examples
To build a powerful online presence, you need to master the art of brand storytelling. Here’s why:
Compelling stories can be up to 22 times more memorable than pure facts alone. Moreover, storytelling releases the love hormone oxytocin in your audience—a process that makes them a lot more likely to buy from you.
Top Social Media Marketing Trends in 2022
What are the major social media trends in 2022, and how can you take advantage of them?
In this article, you’ll learn what works (and what doesn’t) on social networks like Facebook, Instagram, LinkedIn, TikTok, YouTube, and Twitter for the year ahead.
Content Marketing Insights: The Transformational Consumer
To do well in content marketing, you need to know who your most valuable customers are. These high value clients are the ones most likely to make repeat purchases and stay loyal to your company.
Chances are that these individuals are highly engaged Transformational Consumers. At least according to Tara-Nicholle Nelson in her wonderfully insightful book The Transformational Consumer.
The Beginner’s Guide to Online Copywriting in Singapore
Need help to master online copywriting for your website, social media accounts, SEO pages, emails, and advertisements? You’ve come to the right place!
How to Engage With Your Customer Base During the Holiday Season
How can you make this holiday season the most wonderful time of the year? It’s easy: Create a better experience so you can retain more customers and a loyal fan base.
With these top strategies in mind, you get a chance to make more sales and inspire happiness.
How to Design the Perfect Website Mega Menu
Do you have many different pages on your website requiring quick navigation? If so, consider designing a mega menu for your website!
A website mega menu breaks down various categories and subcategories to give you the perfect navigational point for your site visitors. They work particularly well as sites grow and expand.
Content Marketing Campaigns: A Simple Step-by-Step Guide
One of the greatest challenges in launching any content marketing campaign is this:
How do you do it in a systematic, organised and sustainable fashion?
Keep Customer Experience at the Forefront of Your Web Design
Image Source: Pixabay
Customer experience is the new marketing — especially in the hyper-competitive digital age.
Potential, current, and future customers are the heart of any business. Because of this, their needs and wants should be at the forefront of every sales, marketing, customer service, and other business decision.