Congratulations to the People’s Action Party (PAP) and Worker’s Party (WP)!
Both political parties emerged winners in the recent General Elections in Singapore, held amidst the ongoing Covid-19 crisis and labelled as the pandemic elections.
Congratulations to the People’s Action Party (PAP) and Worker’s Party (WP)!
Both political parties emerged winners in the recent General Elections in Singapore, held amidst the ongoing Covid-19 crisis and labelled as the pandemic elections.
Do you know that virtually everyone is an online influencer these days?
Yes, that includes your grandfather who is perpetually commenting (and sparring) with other grandfathers on Facebook posts. Or your cool 2nd aunt who is an Instagram Story yoga sensation.
Kim Kardashian’s family image courtesy of Kim Kardashian Instagram
No, I am not a fan of Kim Kardashian. I don’t go gaga over the way she leads her life, although she is dripping with diamonds.
As a celebrity and a social media influencer, however, I’ve got to admit that she is extremely successful.
Influencers have great expertise in their niches, huge online followings, and an unparalleled sway over their audiences.
All of this makes it easier for brands to build awareness about their products and services, reach and engage new audiences, and drive more conversions and sales.
Smartphones and social media are both a boon and a bane.
As a social media marketer, I love the opportunities which blogs, Facebook, LinkedIn, YouTube, Instagram, WhatsApp and Pinterest offer to me. My current lifestyle as an online entrepreneur is largely possible due to the affordances provided by social technologies.
Woman photo created by freepik – www.freepik.com
What do other people say about your brand? Do you have raving fans who recommend you to others?
Word-of-mouth (WOM) marketing is one of the most positive forms of advertising. Although some peer-to-peer talk happens organically and is impossible to track, you can embrace this form of promotion with a variety of campaigns and track the results quickly.
As a modern business, you need a strong social media presence to be successful. While this is a known fact, many businesses struggle with the ideal.
Small businesses think that social media strategies are a big business concern, or that they lack the resources to put something in place.
Should a Covid-19 lockdown (or “Circuit Breaker” here in Singapore) lead to a shutdown? What can brands do when everybody is working or learning from home?
Amidst the grim reality of the global Coronavirus crisis, governments around the world have restricted travel, imposed movement control orders, and closed “non-essential” businesses.
Business photo created by jcomp – www.freepik.com
COVID-19 (aka the novel Coronavirus) has forced governments around the world to impose travel restrictions and movement lock down orders. This has resulted in huge financial losses for consumer businesses, particularly those in the travel, retail, lifestyle and F&B sectors.
Professionals in the entertainment and events spaces have also seen a significant drop in their incomes, as shows are cancelled or postponed.