One of the latest content marketing trends that businesses are hopping on is video marketing. And for good reason too.
Around 60% of businesses have started using videos as their top marketing tool.
Tag: digital marketing
How Your Business Should Host an Online Contest
Online contests are excellent ways to reach new customers and spread the word about your brand. Part of the art and science of gamification, contests on Facebook, LinkedIn, Instagram, TikTok, or other online channels can help you to reach new audience segments.
If you choose the prize wisely and know how to run one, you can even gain word-of-mouth marketing momentum without spending a fortune!
The Importance of Data Protection in Digital Marketing
To launch an effective marketing campaign, it’s essential to have a reputable data source to personalise messaging and accurately target your customers. But how do you go about protecting your data so it doesn’t end up in the hands of hackers?
Five Great Examples of Clean Web Designs
Wish to improve the performance of your website? Consider using a clean web design.
A minimalist design puts the focus on your product or service. It reduces distractions and shines the spotlight on your product or service.
Social Media Strategy: Cialdini’s Weapons of Influence
Here’s a good way to improve your social media marketing strategies: Tap on the principles of social influence.
And the best person to learn from is probably Dr Robert B. Cialdini—the “godfather” of social media influence.
Why the 4 Ps of Marketing Aren’t Dead Yet
Heard of the 4 Ps of marketing (aka the Marketing Mix)? What about the acronyms STP?
Well, many of the new generation marketers hadn’t. And it figures.
How to Create a Flawless Marketing Strategy for Your Small Business
Running a small business and feeling all ragged?
Its not surprising, considering how small business owners have to make the most of the limited time and resources available to them.
7 Improvements Your E-commerce Business Needs to Make Immediately
If you run an online store, you’re probably wondering how you can improve your e-commerce business.
The competition for digital sales is fierce and relentless — with an endless array of competitors nipping at your heels.
A 10-Step Digital Marketing Strategy for Singapore Startups
Business photo created by jcomp – www.freepik.com
Congratulations! You’ve just newly launched your startup business in Singapore.
As you mull over the thousand and one things you need to do to fuel your entrepreneurial venture, there is one thing you simply cannot ignore.
The Do’s and Don’ts for Designing the Perfect B2B Landing Page
Business vector created by pikisuperstar – www.freepik.com
Successful landing pages are concise, engaging, and — crucially — quickly sum up what you’re trying to offer and why a potential customer should be interested.
B2B products and offerings, however, can be challenging to describe quickly…