Why do so many brands and companies fare poorly in content marketing?
Often, the single biggest reason behind their failure lies in their inability to separate copywriting from the types of content used in content marketing.
Tag: social media marketing
15 Top Brand and Marketing Storytelling Examples
To build a powerful online presence, you need to master the art of brand storytelling. Here’s why:
Compelling stories can be up to 22 times more memorable than pure facts alone. Moreover, storytelling releases the love hormone oxytocin in your audience—a process that makes them a lot more likely to buy from you.
Personal Branding Strategy: How To Start Right
Personal branding is THE thing in the digital and social age.
You need to spend time building your personal brand regardless of whether you are striking out as an entrepreneur, working in an organisation, or hoping to grow your business.
Top Social Media Marketing Trends in 2022
What are the major social media trends in 2022, and how can you take advantage of them?
In this article, you’ll learn what works (and what doesn’t) on social networks like Facebook, Instagram, LinkedIn, TikTok, YouTube, and Twitter for the year ahead.
19 Evergreen Marketing Lessons from The Grateful Dead
Heard the band Grateful Dead sing ‘live’ before? Well, neither have I!
What caught my attention about the band, however, was this:
Social Media Marketing: How To Nurture Raving Fans
Are you a social media manager tasked to grow your community of fans on Facebook, Instagram, LinkedIn and TikTok? Wish to recruit, nurture and foster a community of raving fans and followers?
As I’ve previously said, “If content is king, community must be queen.“
Top Social Media Marketing Strategies for eCommerce in Singapore
Business photo created by tirachardz – www.freepik.com
Online shopping is becoming the de facto mode of buying and selling—worldwide retail eCommerce sales is projected to reach US$4.9 trillion in 2021.
Accelerated by global pandemics like Covid-19, many here in Singapore have switched to buying online. This resulted in the exploding growth of eCommerce stalwarts like Amazon, Alibaba, Ten Cent, JD.com, and qoo10, as well as platforms and payment apps like Google, PayPal, Salesforce, Rakuten, and more.
How to Develop an Effective Social Media Content Plan
Need to better way to schedule and manage your social media content calendar? Consider developing a social media content plan!
As the saying goes, fail to plan and plan to fail. That saying is just as relevant in social media marketing as it is in any other areas of business.
6 Effective Marketing Techniques for Your Financial Advisory Business
Financial advisers have always been in demand, whether for large corporations or personal businesses.
Not everyone is an expert at managing or overseeing finances which is why it’s so important that financial advisors are readily available.
However, the competition is extremely keen out there…
10 Effective Ways to Craft Persuasive Content on Social Media
Struggling to write persuasive copy for your social media marketing campaigns? Wish to find an easier way to convince your audiences to take action online?
Thanks to a recent podcast episode of Think Fast, Talk Smart by the Stanford Graduate School of Business, I learned some useful tricks on how we can communicate more effectively on social media.