Which came first, the Apple brand or its fantastic products? (source)
“Brand it like Beckham” so we’ve been taught, and untold fame and fortune would follow you. Learn to emulate Nike’s brand success story, and be inspired by how its world famous “Swoosh” logo and “Just Do It” tagline. Apple became such a global powerhouse largely because of its distinct brand personality and immaculately executed brand architecture.
Build your brand and the rest – publicity, sales, profits, reputation – will follow. Really?
We’ve all been through this before. There is simply an abundance of juicy bits of knowledge and information that you want to share, but your airtime is limited.
The same applies equally in any endeavour. Be it in presenting a proposal, updating a blog post, pushing an ad, making a speech, sharing an anecdote, or cracking a joke. In an age of increasing attention deficit, flooding is the last thing you want to do.
Thanks to the kind folks at MSL Asia and the organisers Singapore Exhibition Services, I had a chance to visit CommunicaAsia2011 during lunch. With over 2,000 exhibitors from 59 countries in Asia, the integrated event for broadcasting, digital media and infocomm (ICT) industries is a veritable paradise for techies, auteurs and anybody who needs to work with the latest hardware and software.
Blackberry’s tablet shows they’re no longer just thumbing the competition
One of the things I’ve gone gaga over during my recent trip to the Canadian Rockies was photography. Wielding a new Olympus PEN EPL1 camera, I’ve taken tonnes of amateurish photos and videos of every imaginable living or unliving thing.
Courtesy of Poverty Project Salt Lake City
In its simplest and most basic form, there are four things that we need to take note of when rolling out any marketing strategy. This can be represented by the acronym TART as a yummy mnemonic device.
Contrary to our initial perceptions, Canada (well at least the Vancouver-Banff-Jasper stretch) generally offered a decent dining experience. While the variety and pedigree of their cuisine can’t quite match that of Singapore, I do enjoy the experience of dining out in Canada.
First, almost every place offered a vegetarian, vegan, or healthier dining option. This was great for a semi-veggie like me trying to eat more healthily, ethically and sustainably. Many of the restaurants or cafes were also quite flexible and willing to make changes to their menu to suit your taste.
Enjoying a veggie sandwich and a vegan burger at a pub-diner in Jasper
After a 16 day trip to Canada’s West Coast, principally Vancouver, Kelowna, Banff, Jasper, Kamloops, and the Whistler Mountain, we’ve been touched in so many fabulous ways. There are many wonderful things about this sprawling – its the second largest nation after Russia in terms of area – and northerly country (average annual temperature is 1.5 deg Celcius across the country) but I’d simply focus on 11. Note that I’m speaking as a traveller of course, so my views could be skewed towards the tourist’s gaze. Let’s hope that things will continue to stay this way for Canada, a land of extraordinary experiences.
Lights… Cameras… and so much action! That sums up the grand opening of Universal Studios Singapore this morning.
After allowing members of the public to visit parts of the park in stages, Universal Studios Singapore finally had its grand opening party. Thanks to the kind folks of Resorts World Sentosa, I was able to bring Ethan along to soak in the hot and festive fun. Participating in the extravaganza were big names like American Idol and pop personality Paula Abdul, Chinese martial arts superstar Jet Li, screen goddess Maggie Cheung, doe-eyed Chinese actress Vicki Zhao (of “Huang Zhu Ge Ge fame”) and Kimberly Caldwell, a finalist from American Idol.
Today, we’re busy preparing, planning and packing for our upcoming trip to Canada’s British Columbia and Alberta.