Keeping Your Attractions Fresh and Appealing

July 14th, 2011   •   no comments   

Universal Studios Grand Opening - 28 May 2011
Good storytelling helps to sustain consumer interest (Universal Studios Singapore’s Madagascar Crate Ride)

One of the greatest challenges faced by theme parks, zoos, museums, and other visitor attractions is that of getting one’s visitors to keep returning. While adding new rides, exhibits and enclosures can help to draw repeat patronage, their prohibitively high costs make such strategies unfeasible over the short term.

What then should one do to renew one’s product and keep guests coming back?

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When the Journey Matters as Much as the Destination

July 7th, 2011   •   1 comment   

Stanley Park @ Vancouver
Sightseeing tours are all about the journey

What is your idea of a job well done?  Is it that golden moment when you can proudly tick off the box on your “To Do” list? Would completion alone be equated to success?

While some may argue that one should just “do whatever it takes to get there”, I believe that the process of reaching that goal is often just as important as breasting the finish line.  The path which we take – the way in which things were done, the people whom we worked with, the relationships forged, the kicks that we get along the way – play a far stronger role in influencing its eventual outcome than we imagine.
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Playing Paparazzi at the Shine Youth Festival

July 5th, 2011   •   2 comments   

“Ready, 1, 2, 3…. strike a pose and smileeee!”

Shine! Youth Festival and Panasonic Lumix Workshop

Last Saturday, I had the chance to be a “press photographer” at the festival opening of Shine Youth Festival, thanks to the kind folks at Panasonic Lumix and Omy.sg

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Fortune Cookie Wisdom

July 1st, 2011   •   no comments   

Dining in Canada

One of the more intriguing aspects of Canada (like in the US) was how meals at Chinese restaurants often end with a fortune cookie being served to us. These little flour, sugar and vanilla flavoured confectioneries come hidden with a prophetic message like “Eating lots of ice cream makes you fat” or something like that.

What’s unusual about fortune cookies are that…
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Is Branding a Silver Bullet for Business?

June 28th, 2011   •   no comments   


Which came first, the Apple brand or its fantastic products? (source)

“Brand it like Beckham” so we’ve been taught, and untold fame and fortune would follow you. Learn to emulate Nike’s brand success story, and be inspired by how its world famous “Swoosh” logo and “Just Do It” tagline. Apple became such a global powerhouse largely because of its distinct brand personality and immaculately executed brand architecture.

Build your brand and the rest – publicity, sales, profits, reputation – will follow.  Really?

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Sticking to the Course

June 26th, 2011   •   no comments   

Capilano Suspension Bridge @ Vancouver
Obedient tourists keeping to the straight and narrow path (Capilano Suspension Bridge at Vancouver)

We’ve all been through this before. There is simply an abundance of juicy bits of knowledge and information that you want to share, but your airtime is limited.

The same applies equally in any endeavour. Be it in presenting a proposal, updating a blog post, pushing an ad, making a speech, sharing an anecdote, or cracking a joke. In an age of increasing attention deficit, flooding is the last thing you want to do.
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Let’s Get Social at Singapore’s First Social Media Day!

June 23rd, 2011   •   no comments   

Happening 25 June (that’s tomorrow!) from 2 to 9 pm at *Scape, Singapore’s first Social Media Day promises to be quite a hoot with games, performances, blogshops, food and more. The event is one of more than 500 Social Media Day events around the world celebrating how social technologies have democratised media and made it so much more… ummm…. social!

Organised by a dedicated and hardworking team of Omy.sg bloggers, Social Media Day (or SoMe! for short) promises fun with a warm and fuzzy heart.  Every dollar spend will help to raise funds for The Straits Times School Pocket Money Fund (SPMF).

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Gadgets, Gears & Geeks Galore at CommunicAsia2011

June 22nd, 2011   •   no comments   

Communicasia 2011

Thanks to the kind folks at MSL Asia and the organisers Singapore Exhibition Services, I had a chance to visit CommunicaAsia2011 during lunch. With over 2,000 exhibitors from 59 countries in Asia, the integrated event for broadcasting, digital media and infocomm (ICT) industries is a veritable paradise for techies, auteurs and anybody who needs to work with the latest hardware and software. 

Communicasia 2011
Blackberry’s tablet shows they’re no longer just thumbing the competition
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What Wildlife Photography Has Taught Me

June 20th, 2011   •   1 comment   

Wildlife in Canada
This black bear near Whistler Village was a mere 3 metres away from me 

One of the things I’ve gone gaga over during my recent trip to the Canadian Rockies was photography. Wielding a new Olympus PEN EPL1 camera, I’ve taken tonnes of amateurish photos and videos of every imaginable living or unliving thing.

Wildlife in Canada
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TART – A Recipe for Good Marketing

June 17th, 2011   •   no comments   


Courtesy of Poverty Project Salt Lake City

In its simplest and most basic form, there are four things that we need to take note of when rolling out any marketing strategy. This can be represented by the acronym TART as a yummy mnemonic device.

Target Customers
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