Managing Visitor Fatigue in Museums and Attractions

July 22nd, 2011   •   3 comments   


Museum visits needn’t be a yawn if you design them well (Courtesy of BelieveJay)

While doing some desktop research recently, I came across an interesting article by Gareth Davey titled “What is Museum Fatigue?” in InformalScience. The academic piece explained why visitors get tired when visiting museums, and proposed how we can better manage visitor behaviours when designing exhibitions.

Apparently, from research conducted thus far, the following findings are derived:

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How to Engage Your Employees Effectively

July 20th, 2011   •   no comments   

Universal Studios Grand Opening - 28 May 2011
Managers should lead by example and be there when it matters (Universal Studios Singapore)

Leadership and management are two of the most difficult tasks any manager needs to do in today’s organisation. The new rules of work mandate that hierarchical ways of bossing people around will no longer work. Against such a backdrop, how does one engage one’s team members effectively and impactfully?

John Hallenbeck, Vice President (Park Operations) of Universal Studios Singapore together with Shaun McKeogh, Training and Development Manager of Ferrari World (Abu Dhabi, UAE) shared some useful tips on staff engagement at the IAAPA Asian Attractions Expo 2011. These strategies are namely:

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Celebrating Our Home @ Singapore HeritageFest 2011

July 18th, 2011   •   1 comment   

Singapore HeritageFest 2011

With the theme “Home – What We Love About It”, Singapore HeritageFest 2011 kicked off yesterday, across multiple venues around the island, in colourful fashion. 

Singapore HeritageFest 2011
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Ready for the 30 Day Challenge?

July 17th, 2011   •   1 comment   


Source of image

Have you always wanted to do something but somehow didn’t have the time, guts or will to see it through? Do you want to see a positive change in your life while embarking on a fresh adventure in an otherwise humdrum existence?

Why not try the 30 Day Challenge?
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Keeping Your Attractions Fresh and Appealing

July 14th, 2011   •   no comments   

Universal Studios Grand Opening - 28 May 2011
Good storytelling helps to sustain consumer interest (Universal Studios Singapore’s Madagascar Crate Ride)

One of the greatest challenges faced by theme parks, zoos, museums, and other visitor attractions is that of getting one’s visitors to keep returning. While adding new rides, exhibits and enclosures can help to draw repeat patronage, their prohibitively high costs make such strategies unfeasible over the short term.

What then should one do to renew one’s product and keep guests coming back?

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Event Marketing Strategies from a Disney Veteran

July 10th, 2011   •   3 comments   


The annual Flower and Garden Festival at Walt Disney World’s Epcot is the world’s biggest (source)

How does one continually engage guests at theme parks, zoos and museums?

While building new atractions (rides and exhibits) adds value, showcases innovation and drives attendance, they are rather expensive.

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When the Journey Matters as Much as the Destination

July 7th, 2011   •   1 comment   

Stanley Park @ Vancouver
Sightseeing tours are all about the journey

What is your idea of a job well done?  Is it that golden moment when you can proudly tick off the box on your “To Do” list? Would completion alone be equated to success?

While some may argue that one should just “do whatever it takes to get there”, I believe that the process of reaching that goal is often just as important as breasting the finish line.  The path which we take – the way in which things were done, the people whom we worked with, the relationships forged, the kicks that we get along the way – play a far stronger role in influencing its eventual outcome than we imagine.
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Playing Paparazzi at the Shine Youth Festival

July 5th, 2011   •   2 comments   

“Ready, 1, 2, 3…. strike a pose and smileeee!”

Shine! Youth Festival and Panasonic Lumix Workshop

Last Saturday, I had the chance to be a “press photographer” at the festival opening of Shine Youth Festival, thanks to the kind folks at Panasonic Lumix and Omy.sg

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Fortune Cookie Wisdom

July 1st, 2011   •   no comments   

Dining in Canada

One of the more intriguing aspects of Canada (like in the US) was how meals at Chinese restaurants often end with a fortune cookie being served to us. These little flour, sugar and vanilla flavoured confectioneries come hidden with a prophetic message like “Eating lots of ice cream makes you fat” or something like that.

What’s unusual about fortune cookies are that…
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Is Branding a Silver Bullet for Business?

June 28th, 2011   •   no comments   


Which came first, the Apple brand or its fantastic products? (source)

“Brand it like Beckham” so we’ve been taught, and untold fame and fortune would follow you. Learn to emulate Nike’s brand success story, and be inspired by how its world famous “Swoosh” logo and “Just Do It” tagline. Apple became such a global powerhouse largely because of its distinct brand personality and immaculately executed brand architecture.

Build your brand and the rest – publicity, sales, profits, reputation – will follow.  Really?

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