One of the greatest challenges faced by theme parks, zoos, museums, and other visitor attractions is that of getting one’s visitors to keep returning. While adding new rides, exhibits and enclosures can help to draw repeat patronage, their prohibitively high costs make such strategies unfeasible over the short term.
What then should one do to renew one’s product and keep guests coming back?
What is your idea of a job well done? Is it that golden moment when you can proudly tick off the box on your “To Do” list? Would completion alone be equated to success?
While some may argue that one should just “do whatever it takes to get there”, I believe that the process of reaching that goal is often just as important as breasting the finish line. The path which we take – the way in which things were done, the people whom we worked with, the relationships forged, the kicks that we get along the way – play a far stronger role in influencing its eventual outcome than we imagine.
“Ready, 1, 2, 3…. strike a pose and smileeee!”
Which came first, the Apple brand or its fantastic products? (source)
“Brand it like Beckham” so we’ve been taught, and untold fame and fortune would follow you. Learn to emulate Nike’s brand success story, and be inspired by how its world famous “Swoosh” logo and “Just Do It” tagline. Apple became such a global powerhouse largely because of its distinct brand personality and immaculately executed brand architecture.
Build your brand and the rest – publicity, sales, profits, reputation – will follow. Really?
We’ve all been through this before. There is simply an abundance of juicy bits of knowledge and information that you want to share, but your airtime is limited.
The same applies equally in any endeavour. Be it in presenting a proposal, updating a blog post, pushing an ad, making a speech, sharing an anecdote, or cracking a joke. In an age of increasing attention deficit, flooding is the last thing you want to do.
Thanks to the kind folks at MSL Asia and the organisers Singapore Exhibition Services, I had a chance to visit CommunicaAsia2011 during lunch. With over 2,000 exhibitors from 59 countries in Asia, the integrated event for broadcasting, digital media and infocomm (ICT) industries is a veritable paradise for techies, auteurs and anybody who needs to work with the latest hardware and software.
Blackberry’s tablet shows they’re no longer just thumbing the competition
One of the things I’ve gone gaga over during my recent trip to the Canadian Rockies was photography. Wielding a new Olympus PEN EPL1 camera, I’ve taken tonnes of amateurish photos and videos of every imaginable living or unliving thing.
Courtesy of Poverty Project Salt Lake City
In its simplest and most basic form, there are four things that we need to take note of when rolling out any marketing strategy. This can be represented by the acronym TART as a yummy mnemonic device.