How Social And Mainstream Media Helped Donald To Trump

November 9th, 2016   •   no comments   

how-social-media-helped-donald-to-trump

Courtesy of The Political Insider

The world is still reeling from the results of the 45th American Presidential Election.

America has elected her 45th president Donald J Trump in a stunning upset over his Democrat opponent Mrs Hillary Rodham Clinton.
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Viral Marketing 101: Social Currency

November 1st, 2016   •   no comments   

Viral Marketing 101: Social Currency

Courtesy of We Are Animal

Why do some online stories spread while others eat the proverbial digital dust?

That is the number one question befuddling digital and social media marketers around the world. In a world that is swimming around in content clutter, your old “spray and pray” methods of advertising and promotions are dead.
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What Brands Can Learn From Bloggers

September 13th, 2016   •   no comments   

What Brands can Learn From Bloggers

Chriselle Lim and Nordstrom (courtesy of Nordstrom)

Wonder why your social media marketing efforts are not paying off for your brand?

Maybe you should take tuition from that fashionable 20 something student with 100,000 followers on Instagram. Or that “frivolous” YouTuber with his hundreds of thousands of faithful viewers.
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Social Media Marketing ROI: An Essential Guide

August 18th, 2016   •   1 comment   

social-media-marketing-roi-an-essential-guide

Measuring the success of your social media marketing efforts can be such a pain.

Likes, comments, shares, views, clicks, CPA, Conversion Rate, CPM… The sheer number of metrics used in digital and social media marketing can be mind boggling.
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Pokémon GO in Singapore: What You Need To Know

August 7th, 2016   •   no comments   

Pokemon GO or Not to GO

Courtesy of Damn Worth It

Caught a Bulbasaur? Picked up some free “incense”? Or trained and evolved a lowly Machop to become a Machamp?

If you have absolutely no idea what I’m talking about, I guess you must be sleeping under a rock while Pokémon GO sweeps the world.
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The Art and Science of Influencer Marketing

June 15th, 2016   •   no comments   

The art and science of influencer marketing

Do you recognise these social influencers? (via Singapore Blog Awards 2014)

What can brands do to improve the outcomes of their digital marketing efforts by working with influencers? How can they harness the power of influencer marketing?

As a content and social media marketing person, I often pondered these questions.

Looking at the breadth of brands on social media, I noticed that the most successful ones either work closely with influencers to magnify their marketing might, or end up becoming influencers themselves.

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7 Habits of Successful Social Media Influencers

June 5th, 2016   •   no comments   

7 Habits of Successful Social Media Influencers

Courtesy of Philly Voice

What does it take to succeed as a social media influencer? Do you need to have a cute face, a great bod, or a stunning personality?

I believe that anybody can be an influencer regardless of his or her seniority, age, societal status, personality or looks.
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Social Media Marketing: A Simple Roadmap

May 31st, 2016   •   no comments   

social media marketing roadmap - a simple 9 step process

Contrary to popular belief, social media marketing isn’t rocket science. Neither is it just a walk in the park.

After spending a decade dabbling in social media marketing – from blogs to Facebook, LinkedIn, Twitter, YouTube, Instagram and Pinterest – I developed a systematic step-by-step process which you can use for your social media marketing efforts.
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21 Laws of Social Media Influencers

April 27th, 2016   •   1 comment   

21 Laws of Social Media Influencers

In an age where social media permeates virtually every waking hour, our actions on social media are every bit as important as our offline ones.

What can you do to strengthen your personal influence on social media?

How can you improve the way you persuade and lead others in the digital space?
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Six Strategies of Quiet Influencers

April 4th, 2016   •   no comments   

Six Strategies of Quiet Influencers

Do you know that Emma Watson is an introvert?

Is it possible for an introvert to be a social influencer? Most definitely!

Contrary to popular belief, you don’t have to be a gregarious extrovert to be a social influencer. With the rise of digital and social media, the rules of influence have shifted in favour of introverts.

This is good news for the naturally introverted and reserved. Like the brilliant Harry Potter actress Emma Watson above.
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