[Infographic] Social Media Customer Care Statistics

October 25th, 2017   •   no comments   

Do you know that your customers may spend 3 to 20 percent more if you respond to their queries? Or that 42 percent of customers who complain on social media expect a response within an hour?

With consumers spending hours each day on social media, you need to ensure that your customer care strategy is primed for social channels.
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21 Best Free Tools for Social Media Marketing

October 5th, 2017   •   4 comments   

Wish to know the best thing about social media marketing?

Well, there are lots of free online tools which you can use to boost your game.
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7 Triggers of Human Attention in the Digital Age

August 22nd, 2017   •   no comments   

The 7 Triggers of Human Attention in the Digital Age

Are you capturing their attention? (designed by Freepik)

Attention is the most important resource in the digital age.

It can also be the hardest to attract in a cluttered and information overloaded world filled with news, ads and content – both online and offline.
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How Singaporeans Can Truly Celebrate National Day Online

August 9th, 2017   •   no comments   

singapore flag photo

Photo by missbossy

Happy 52nd birthday Singapore!

While our country prepares to celebrate its independence with a rousing National Day Parade this evening, I reflected upon how Singapore projects herself online, and what we Singaporeans can do to build a better “digital nation”.
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How to Choose the Right Social Media Agency in Singapore

August 7th, 2017   •   no comments   

Designed by Freepik

We Singaporeans sure love our social media. Unfortunately, the same can’t be said about many of our companies.

According to reports by We are Social, Singaporeans spend an average of about 6 hours and 40 minutes a day online. Much of it was spent on social media, with social networks like YouTube, Facebook, Whatsapp, Instagram, and others dominating our devices.
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21 Winning Ways to Grow Your Social Media Community

July 11th, 2017   •   1 comment   


Original design by Freepik

If social media content is king, then community must be queen.

Indeed, the true power of social networks lies in the strengths of their online communities. One of your most important task as a social media marketer is to build, grow, and sustain a thriving online community of fans, customers and advocates.
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6 Takeaways from Trump’s Covfefe Tweet

June 1st, 2017   •   no comments   

Courtesy of Buzzfeed

By now, you would probably have read, viewed or heard about the newest word coined by US President Donald Trump.

Happening just after midnight, the leader of the free world did what he normally did in the wee hours of the morning.
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How United Airlines Went Viral on Social Media [PR Crisis]

April 12th, 2017   •   5 comments   

Source of image

United Airlines is now one of the most Tweeted, Googled and Facebooked airline on social media.

It has gone viral in a spectacularly wrong way. And all for an “airline disaster” that you would never imagine.
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How To Raise Kids Wisely in a Digital and Social World

March 11th, 2017   •   4 comments   

How to Raise Kids Wisely in a Digital world

How can you raise healthy and well-balanced kids in a digital world?

That was the question on the lips of over a 100 parents last night at Raising Kids Wisely in a Social Media Generation organised by Trainium Academy and Facebook with the support of the Media Literacy Council (MLC).
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Top Social Media Marketing Failures in 2016 (and 2017)

February 21st, 2017   •   no comments   

Top Social Media Failures in 2016

Designed by Freepik

The world of social media marketing is always brimming with good news, isn’t it?

Time and time again, we read how companies and brands reaped amazing results from their social media marketing efforts.
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