What Brands Can Learn From Bloggers

September 13th, 2016   •   no comments   

What Brands can Learn From Bloggers

Chriselle Lim and Nordstrom (courtesy of Nordstrom)

Wonder why your social media marketing efforts are not paying off for your brand?

Maybe you should take tuition from that fashionable 20 something student with 100,000 followers on Instagram. Or that “frivolous” YouTuber with his hundreds of thousands of faithful viewers.
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Social Media Marketing ROI: An Essential Guide

August 18th, 2016   •   1 comment   


Measuring the success of your social media marketing efforts can be such a pain.

Likes, comments, shares, views, clicks, CPA, Conversion Rate, CPM… The sheer number of metrics used in digital and social media marketing can be mind boggling.
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Pokémon GO in Singapore: What You Need To Know

August 7th, 2016   •   no comments   

Pokemon GO or Not to GO

Courtesy of Damn Worth It

Caught a Bulbasaur? Picked up some free “incense”? Or trained and evolved a lowly Machop to become a Machamp?

If you have absolutely no idea what I’m talking about, I guess you must be sleeping under a rock while Pokémon GO sweeps the world.
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The Art and Science of Influencer Marketing

June 15th, 2016   •   no comments   

The art and science of influencer marketing

Do you recognise these social influencers? (via Singapore Blog Awards 2014)

What can brands do to improve the outcomes of their digital marketing efforts by working with influencers? How can they harness the power of influencer marketing?

As a content and social media marketing person, I often pondered these questions.

Looking at the breadth of brands on social media, I noticed that the most successful ones either work closely with influencers to magnify their marketing might, or end up becoming influencers themselves.

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7 Habits of Successful Social Media Influencers

June 5th, 2016   •   no comments   

7 Habits of Successful Social Media Influencers

Courtesy of Philly Voice

What does it take to succeed as a social media influencer? Do you need to have a cute face, a great bod, or a stunning personality?

I believe that anybody can be an influencer regardless of his or her seniority, age, societal status, personality or looks.
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Social Media Marketing: A Simple Roadmap

May 31st, 2016   •   no comments   

social media marketing roadmap - a simple 9 step process

Contrary to popular belief, social media marketing isn’t rocket science. Neither is it just a walk in the park.

After spending a decade dabbling in social media marketing – from blogs to Facebook, LinkedIn, Twitter, YouTube, Instagram and Pinterest – I developed a systematic step-by-step process which you can use for your social media marketing efforts.
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21 Laws of Social Media Influencers

April 27th, 2016   •   1 comment   

21 Laws of Social Media Influencers

In an age where social media permeates virtually every waking hour, our actions on social media are every bit as important as our offline ones.

What can you do to strengthen your personal influence on social media?

How can you improve the way you persuade and lead others in the digital space?
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Six Strategies of Quiet Influencers

April 4th, 2016   •   no comments   

Six Strategies of Quiet Influencers

Do you know that Emma Watson is an introvert?

Is it possible for an introvert to be a social influencer? Most definitely!

Contrary to popular belief, you don’t have to be a gregarious extrovert to be a social influencer. With the rise of digital and social media, the rules of influence have shifted in favour of introverts.

This is good news for the naturally introverted and reserved. Like the brilliant Harry Potter actress Emma Watson above.
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How I Practice Un-Digital Parenting

February 14th, 2016   •   1 comment   


Do you know that Safer Internet Day fell on 9 February this year?

Yep, that’s the second day of the Lunar New Year. Which was pretty cool because it resulted in a lot more positive posts online – photos of families and friends resplendent in their new clothes, mouth-watering food pics, and lots of good cheer.
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Uprising: A Guide to Movement Marketing

February 2nd, 2016   •   no comments   

ImNoAngel Movement Marketing

I’m No Angel (#ImNoAngel) by Lane Bryant is a good example of Movement Marketing

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Consumers are getting jaded and overloaded with information – much of which has little or no relevance to their lives nor their interests.

To win over increasingly cynical consumers who expects nothing less than total transparency (fueled by the openness of the social web), what should companies and businesses do?

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