A lot of people shy away from Google Analytics, but in actuality, it is not as scary as it seems.
Google Analytics is an important tool that helps you to understand how your landing pages are performing. On top of that, it also helps you to track your audiences’ journey along your site and what you can do to optimize your landing pages’ performances.
Need a novel new way to manage your social media marketing efforts? One that focuses on storytelling as its core?
Consider the SHARE methodology of social media storytelling created by Claire Diaz-Ortiz.
Social media platforms are amazing places to grow your brand, get followers, and make yourself seen.
You may have noticed or even clicked on links on social media profiles before — and been brought to a page where you get more information about the offer or product that you’re interested in (which is what prompted you to click the link in the first place).
You know what’s the biggest mistake I commonly see in social media marketing?
This—confusing your professional social media brand with your personal social media profile.
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Wish to better capture and sustain your audience attention in content marketing? Start by telling a story!
Make it one that is relevant and compelling to your target customers while addressing their specific pain point.
Creating a good user experience (UX) can increase sales and retain clients. But what steps should you consider here?
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Are you running a small business? If you are, you need to pay attention to social media marketing as a cost-effective business growth strategy.
The challenges of owning a small business can be immense. After all, it is estimated that more than 20% of small businesses fail within two years, while only around 25% of new businesses can be expected to still be around in 15 years.
Talk to any marketing team in the world. You’ll likely hear mention of utilizing influencers to get the word out about new products.
Influencer marketing is a growing business in the digital marketing scene. These days, even micro influencers with only a few thousand followers are getting in on the action.
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Wish to grow a strong online brand? One that triggers intense affection and loyalty among your social media followers?
Start by building a community of super fans!
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Retail as we know it is dying. And it ain’t just Covid-19’s or e-commerce’s fault.
Just look at the number of retailers around the world (and right here in Singapore) that are rolling down the shutters.
Robinsons, Top Shop, MPH, Esprit, Toys R Us, Zara, H&M—these bellwether icons of brick-and-mortar retail are either filing for bankruptcy or closing stores by the thousands.