Content Marketing Insights: The Transformational Consumer

Content Marketing Insights: The Transformational Consumer

December 14, 2021 Content Marketing disabled comments

To do well in content marketing, you need to know who your most valuable customers are. These high value clients are the ones most likely to make repeat purchases and stay loyal to your company.

Chances are that these individuals are highly engaged Transformational Consumers. At least according to Tara-Nicholle Nelson in her wonderfully insightful book The Transformational Consumer.


How to Design the Perfect Website Mega Menu

November 18, 2021 Content Marketing disabled comments

Do you have many different pages on your website requiring quick navigation? If so, consider designing a mega menu for your website!

A website mega menu breaks down various categories and subcategories to give you the perfect navigational point for your site visitors. They work particularly well as sites grow and expand.


Top Social Media Marketing Strategies for eCommerce in Singapore

November 9, 2021 Social Influence disabled comments

Business photo created by tirachardz – www.freepik.com

Online shopping is becoming the de facto mode of buying and selling—worldwide retail eCommerce sales is projected to reach US$4.9 trillion in 2021.

Accelerated by global pandemics like Covid-19, many here in Singapore have switched to buying online. This resulted in the exploding growth of eCommerce stalwarts like Amazon, Alibaba, Ten Cent, JD.com, and qoo10, as well as platforms and payment apps like Google, PayPal, Salesforce, Rakuten, and more.