People vector created by stories – www.freepik.com
Leads are the lifeblood of both B2B and B2C businesses. While you can try selling to strangers, converting a prospect who has warmed up to your brand is often far easier.
But how can you do so using Facebook Ads? What are the steps needed to effectively launch a Facebook Lead Generation Campaign?
Perpetually plagued by digital distractions? Need a better way to succeed in your life’s work?
Consider the tenets of Deep Work, a new productivity strategy to help you to get more out of your professional life.
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Social media is the primary way to reach audiences around the planet.
Channels like Facebook, Instagram, LinkedIn, Twitter, and TikTok provide incredible opportunities for instant connections and an in-built shareability factor that is any marketing team’s dream.
One of the latest content marketing trends that businesses are hopping on is video marketing. And for good reason too.
Around 60% of businesses have started using videos as their top marketing tool.
Robert Iger courtesy of the Walt Disney Company
The Walt Disney Company (aka Disney) is the world’s largest entertainment conglomerate.
It generated a staggering US$69.570 billion in revenue in 2019.
Online contests are excellent ways to reach new customers and spread the word about your brand. Part of the art and science of gamification, contests on Facebook, LinkedIn, Instagram, TikTok, or other online channels can help you to reach new audience segments.
If you choose the prize wisely and know how to run one, you can even gain word-of-mouth marketing momentum without spending a fortune!
To launch an effective marketing campaign, it’s essential to have a reputable data source to personalise messaging and accurately target your customers. But how do you go about protecting your data so it doesn’t end up in the hands of hackers?
Do you want to increase your customer base and gain more customer loyalty? Do you have any difficulty convincing your customers to buy your products or services?
Why not consider tapping on Content Marketing — a fast growing digital marketing strategy that is taking the world by storm.
Time and tide waits for no man. A stitch in time saves nine.
These time-honoured aphorisms were often uttered by my dad – an impatient man who doesn’t enjoy waiting in queues.
Hand drawn vector created by freepik – www.freepik.com
Happy 56th National Day to all my fellow Singaporeans!
As we reflect on our country’s 56th birthday during these somber Covid-19 times, I thought that I should share my thoughts and wishes for our island nation with you, for what it’s worth.