Starting a new company is an exciting adventure. However, there are many things to remember and checkboxes to cross off to ensure you’re fully protected both online and offline.
What are the steps you should take and how can you make sure you mitigate the risks involved in opening a business?
Image by mohamed Hassan from Pixabay
Wish to generate more leads to your business but unsure how? Start by creating a lead magnet!
Also known as lead generators, these content marketing pieces are effective ways to grow a mailing list.
What people see when they arrive on your landing pages can make or break your conversion rates. Exclusive offers give you an opportunity to thank them for taking the time to learn more about your brand and entice them to try you just once.
The idea is that once they buy from you the experience will be so amazing that they’ll become a lifelong customer.
Late spring and early summer are full of potential marketing opportunities for brands. Big holidays like Mother’s Day or Father’s Day as well as special events (eg school holidays) provide unique opportunities for you to launch new campaigns.
If you’d like your website to convert visitors to customers, you need to start with an effective website wireframe.
Sure, the aesthetics and design of your website is important. After all, these colours, images and motifs convey the “feel” of your brand.
Are you a financial advisor, insurance agent, wealth manager, or investment specialist looking to tap on Facebook marketing?
In this article, you will learn a systematic step-by-step Facebook marketing strategy that is suited for financial planning professionals like yourself.
A digital portfolio is the best thing that you can do to build your personal brand.
In an age where smartphones, apps and social networks are ubiquitous, everybody is looking for a digitally savvy employee or business partner.
Do you know that repurposing your content can stretch your content marketing dollar? Or that regularly repackaging your content can help you to maximise your reach and effectiveness?
Thanks to Inbound Content by Justin Champion, I’ve learned a trick or two on how you can re-purpose your content effectively.
Heard of the buyer’s journey? That is the series of steps that your target audience takes before becoming a customer.
When someone first hears of your brand and product, they start off on an adventure. One that takes them along a predictable path prior to becoming your customer.
Content marketing success doesn’t lie in setting audacious goals. Or taking massive action.
Rather, it depends on your ability to consistently show up, build the right content marketing systems, and implement structured content habits.