What do your customers really need, want or desire? How can you use content marketing to meet those needs?
That has been the question on every marketer’s lips since time immemorial.
How To Satisfy Deep Customer Needs With Content Marketing
How To Research Winning Content Marketing Topics
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Feeling stuck behind a keyboard, wondering what you should write, film or design? Need help to research winning content marketing topics?
You are not alone. Content block is one of the most common reasons for companies and individuals to abandon their content marketing efforts.
Personal Branding in Singapore: A Beginner’s Guide
Personal branding is one of the most popular buzzword in the self-help community in Singapore.
But how do you build your personal brand? And what steps can you take?
The Meaning of Public Relations in the Digital Age
Is Public Relations (or PR) still relevant today? How do almost instantaneous social media networks influence the art and science of PR?
That is the million dollar question. One which many organisations struggle with in the social and digital age.
Thoughts on Teachers Day: Who Do You Truly Learn From?
To all my fellow educators: Happy Teachers Day!
OK, maybe I am not a REAL teacher, even though I love to impart my knowledge and skills to others.
Here’s My Secret to Endlessly Creating Content
Stuck in a content creating rut? I know how that feels.
Experiencing writer’s or producer’s block can be highly debilitating. Especially if you’re a content marketing professional or content strategist like me.
How To Improve Your Social Influence (And Why It Matters)
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Imagine that you are planning to celebrate your wedding anniversary.
The momentous occasion is in two weeks time. You wish to surprise your better half with the best holiday of her life.
8 Reasons Why Singapore SMEs Need Social Media Marketing
Business photo created by jcomp – www.freepik.com
Social media marketing is taking Singapore’s business world by storm.
Virtually all the major brands here have established a strong online presence—from FMCG brands, airlines, telcos, banks, insurance, sports, supermarkets, fitness to food and beverage chains.
8 Ways to Boost Online Conversions with Behavioural Science
Improving conversions is the Holy Grail of every digital marketer.
A website, Facebook Page or email which fails to turn a prospect into a customer is practically worthless.
Content Marketing: Step-by-Step Guide to Brainstorming Ideas
Feeling clueless about what content topics you should write on? Stressed by the need to fill your content calendar?
As a content marketer myself, I know how frustrating it feels.