Artificial Intelligence (A.I.) and chatbots are two of the hottest digital marketing trends in 2019.
Integrating state-of-the-art technology with algorithms and actions that mimic human behaviors, they can exert a profound impact on our world.
A Beginner’s Guide to Artificial Intelligence and Chatbots
Going Zero Waste: How DBS Bank Does It
DBS Bank’s Ms Karen Ngui addressing the media
Do you know that we produced 7.7 million tonnes of waste equal to 15,000 Olympic-size swimming pools in 2017?
This staggering amount of rubbish is an astonishing seven-fold increase from 40 years ago! At this rate of waste generation, Singapore’s only landfill in Semakau will run out of space by 2035.
Why K-Pop Marketing Rocks: Lessons For Non Superstars
BlackPink is in your area, and everybody’s going gaga over them.
K-pop or Korean Pop has been taking the world by storm. How did it rise to such phenomenal levels around the world? What are the marketing secrets behind the growth of K-Pop as a multi-billion dollar industry?
Master Business Blog Writing in 11 Easy Steps
Love them or loathe them, blogs are still alive. And they’re kicking butt in the digital world.
Marrying search and social, blogging remains a sustainable way for marketers to drive qualified visitor traffic to your website and landing pages.
The 5 Top Digital Marketing Trends for 2019
Ready for digital marketing in 2019? Keen to learn more about digital marketing trends in the year ahead?
In this article, I will survey the online marketing landscape and describe developments in online advertising, apps, and content that are likely to take flight in 2019.
Content Marketing 101: How To Write Effective Copy
In the digital world, a wall of text is an ugly thing.
And your role as a content marketer is to pulverize that “thing” with the sledgehammer I am going to give you.
Social Media Marketing in 2019: 8 Things You Need To Try
The year ahead promises to be exciting and challenging for social media marketers.
From endless algorithm changes to the increasing costs of paid channels, marketers must work hard to keep pace with the new social media marketing trends in 2019.
Social Proof: 10 Immediate Ways To Boost Marketing Results
What do social media marketing success have in common with long snaky queues at a restaurant?
The answer lies in two words: social proof.
The Essential 10-Step Guide To Building Your Personal Brand Online
Can you name me the top digital marketing agencies in the world?
I bet that most of you would have trouble remembering any of them. This isn’t surprising considering that most agency’s prefer their client campaigns to hog the limelight.
How Churches Can Use Social Media Marketing
As a Christian and a digital marketer, I’ve often wondered why churches aren’t more active online.
Having a strong digital presence is crucial for churches as they need to be where their audiences (and congregation) are. After all, the average person spends well over 2 hours a day on social networks like Facebook, Instagram, YouTube and Twitter.