Business and management articles | Cooler Insights

November 16, 2014 • Content Marketing, Social Influence • no comments

Do you know that telcos are the most “socially devoted” brands in Singapore? Or that an infant milk powder brand has the greatest engagement rate for its Facebook posts?

These interesting insights and more were revealed by social listening and analytics software as a service provider Social Bakers in their October report charting out Singapore’s social media scene. Delivered in the form of a detailed infographic, Social Bakers’ report highlighted the top industries and brands engaged in Facebook, Twitter and YouTube.

We are living in the age of “porn”. And most of it has very little to do with sex.

Unlike the more salacious kind, such “porn” are usually completely safe for families and kids. Unfortunately, like their more notorious namesake, such behaviours could be addictive. Carried to extremes, they can be unhealthy for one’s mental and physical well-being.

In fact, some of us are so obsessive compulsive about capturing and sharing every waking moment that we end up suffering cold turkey if our Digital Documenting & Distribution Devices (4Ds) go haywire or are wrangled away from us!

What are the kinds of “porn” that we are talking about?

Enterprise Messaging Comes of Age with sqoope

November 10, 2014 • Blog, Business and Management • no comments

Easy enterprise messaging with sendQuick (SMS) and sqoope (data messaging)

Everybody’s on an instant messaging app these days.

Fast, convenient and almost idiot-proof, they allow us to communicate quickly with each other via text, photos, videos and more. Tapping on our data connections – be it 4G or WiFi – data-based messaging is just as instantaneous as SMSes without incurring higher mobile charges.

However, messaging on a consumer platform becomes a little dicey when it comes to work. For a start, what happens if an employee leaves the organisation? Would the organisation still be able to access his or her message files and records?

Consumer instant messaging platforms may also be subject to various security risks like phishing attempts or “poison URLs”. In addition, archiving key decisions made via messaging may be virtually impossible due to personal privacy issues.

What then should companies do?

Have You Got a Successful Mindset?

November 3, 2014 • Personal Branding • 1 comment

Courtesy of Standford Alumni YouTube

Why do some people perform amazingly well while others falter despite starting off at similar positions in life?

The difference, according to eminent Stanford psychologist Dr Carol Dweck, is in the mind. Or more accurately, your mindset.

The Power of Right Believing: Book Review

October 19, 2014 • Blog, Book Reviews • 1 comment

What should we do when life throws us lemons? After all, we are living in a flawed world and are prone to anxieties, guilt, torment, depression, and all kinds of problems.

The answer, according to Pastor Joseph Prince, is to believe right. In his latest book, The Power of Right Believing, Prince teaches that “right believing always produces right living” and allows us to “let go of a life of defeat and step into a life full of victory, security, and success”. Focusing our thoughts on God’s love and mercy yields far better outcomes than believing in unhealthy emotions which lead to “toxic feelings of guilt, shame, condemnation, and fear” and ultimately negative behaviors, actions and addictions.

How Lee Kuan Yew Foiled Communists Through Radio

October 11, 2014 • Blog, Book Reviews • no comments

Let’s do a little quiz.

How many of you know who Lim Chin Siong or James Puthucheary were?

Or this formidable sounding dude called “The Plen”?

Stumped? Don’t worry. I was just as clueless.

Hopefully that will change with the re-launch of The Battle For Merger. Narrating how our first PM Lee Kuan Yew wrestled control for Singapore from communist insurgents, the book is published jointly by the National Archives of Singapore and Straits Times Press.

Brainchild of DPM Teo Chee Hean, the reprint of The Battle For Merger chronicled the series of radio broadcasts by former PM and Minister Mentor Lee Kuan Yew (LKY). Updated from the original edition published way back in 1962, it contains the transcripts of 12 radio talks written and delivered by Mr Lee between 13 September and 9 October 1961.

How to Market to Ageing Consumers

October 8, 2014 • Book Reviews • no comments

People photo created by tirachardz – www.freepik.com

The ageing consumer is one of the most profitable yet untapped segment. Every year, billions of dollars are left on the table by companies around the world as they ignore this increasingly influential and affluent group of consumers.

Consider this.

Clover Films Unveils Exciting Line Up of Asian Movies

September 30, 2014 • Blog • 1 comment

Bloggers posing at Clover Films’ first blogger engagement event

How often do you watch an Asian movie? What about a locally produced one?

Given the intense competition from Hollywood movie studios, churning blockbuster after blockbuster, many Singaporeans do not regularly watch Asian movies. In fact, we probably can count with one or two hands the number of Asian movies we watched in any one year!

Hopefully things will change if Clover Films has its way.

Top Social Media Brands in Singapore – Oct 2014