Posts Under: Content Marketing

Content Marketing Insights: The Transformational Consumer

December 14, 2021 Content Marketing disabled comments

To do well in content marketing, you need to know who your most valuable customers are. These high value clients are the ones most likely to make repeat purchases and stay loyal to your company.

Chances are that these individuals are highly engaged Transformational Consumers. At least according to Tara-Nicholle Nelson in her wonderfully insightful book The Transformational Consumer.


How to Design the Perfect Website Mega Menu

November 18, 2021 Content Marketing disabled comments

Do you have many different pages on your website requiring quick navigation? If so, consider designing a mega menu for your website!

A website mega menu breaks down various categories and subcategories to give you the perfect navigational point for your site visitors. They work particularly well as sites grow and expand.


What is User-Driven Design?

October 27, 2021 Content Marketing disabled comments

Is your website created to meet the needs of your target audience? If not, it is time for you to consider incorporating principles of user-driven design in your online channel.

A user-driven approach requires you to incessantly focus on your customer — from the minute they land on your page until they follow through by taking some action.