Heard of the buyer’s journey? That is the series of steps that your target audience takes before becoming a customer.
When someone first hears of your brand and product, they start off on an adventure. One that takes them along a predictable path prior to becoming your customer.
Content marketing success doesn’t lie in setting audacious goals. Or taking massive action.
Rather, it depends on your ability to consistently show up, build the right content marketing systems, and implement structured content habits.
Yay, Singapore is reopening! Life will get close to normal with the major easing of Covid-19 safe management measures.
From increased group sizes, easing of mask-wearing, to increased workplace capacity, these measures will impact both lives and livelihoods.
Starting and growing a business isn’t easy—especially when you come from a humble background.
How do you thrive or even survive when you barely make ends meet? What bootstrapping strategies can entrepreneurs like you use?
Click-thru rate (CTR) is one of the more vital aspects of your website data. Measured as the number of clicks divided by the impressions served, it helps you understand your customers’ needs better.
Fortunately, you can try several tactics to improve your CTR and thus turn your average site visitors into leads.
Need a better social media marketing strategy for your luxury brand? Consider learning from the world’s leading luxury brands.
Everybody knows Gucci, Chanel, Prada, Tiffany or Louis Vuitton. Donned by celebrities, these iconic brands constantly hit the headlines around the world.
Infographics are becoming increasingly important in today’s visual-first digital world.
As visual representations of data or information, infographics are often used to communicate complex ideas clearly and effectively.
What is the secret to great sales—both online and offline? How can you convince a prospect to buy from you?
To learn the art and science of better sales, I decided to listen to The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible—an evergreen bestseller from master sales trainer Brian Tracy.
Wish to design a better product or service for your customers? Consider the art and science of user story mapping.
If storytelling is the secret to great content marketing, then the story-mapping of your user’s journey could be the formula to great products and services.
Digital marketing can be a huge boost to your company, regardless of its size.
However, you need to choose the right digital marketing agency—the quality of your agency partner’s digital marketing content can make or break your business.