A digital portfolio is the best thing that you can do to build your personal brand.
In an age where smartphones, apps and social networks are ubiquitous, everybody is looking for a digitally savvy employee or business partner.
How to Build a Digital Portfolio for Your Personal Brand
Content Marketing 101: How to Repurpose Your Content
Do you know that repurposing your content can stretch your content marketing dollar? Or that regularly repackaging your content can help you to maximise your reach and effectiveness?
Thanks to Inbound Content by Justin Champion, I’ve learned a trick or two on how you can re-purpose your content effectively.
How to Improve Your Buyer’s Journey
Heard of the buyer’s journey? That is the series of steps that your target audience takes before becoming a customer.
When someone first hears of your brand and product, they start off on an adventure. One that takes them along a predictable path prior to becoming your customer.
Content Marketing Best Practices: Developing Atomic Habits
Content marketing success doesn’t lie in setting audacious goals. Or taking massive action.
Rather, it depends on your ability to consistently show up, build the right content marketing systems, and implement structured content habits.
Singapore Reopening: Top Marketing Strategies and Ideas
Yay, Singapore is reopening! Life will get close to normal with the major easing of Covid-19 safe management measures.
From increased group sizes, easing of mask-wearing, to increased workplace capacity, these measures will impact both lives and livelihoods.
Evergreen Business Lessons from Shark Tank’s Daymond John
Starting and growing a business isn’t easy—especially when you come from a humble background.
How do you thrive or even survive when you barely make ends meet? What bootstrapping strategies can entrepreneurs like you use?
5 UX Strategies That Help Improve Click-Thru Rate
Click-thru rate (CTR) is one of the more vital aspects of your website data. Measured as the number of clicks divided by the impressions served, it helps you understand your customers’ needs better.
Fortunately, you can try several tactics to improve your CTR and thus turn your average site visitors into leads.
Top Social Media Marketing Strategies for Luxury Brands
Need a better social media marketing strategy for your luxury brand? Consider learning from the world’s leading luxury brands.
Everybody knows Gucci, Chanel, Prada, Tiffany or Louis Vuitton. Donned by celebrities, these iconic brands constantly hit the headlines around the world.
Best Practices in Social Media Friendly Infographics
Infographics are becoming increasingly important in today’s visual-first digital world.
As visual representations of data or information, infographics are often used to communicate complex ideas clearly and effectively.
Winning Sales Strategies from Brian Tracy
What is the secret to great sales—both online and offline? How can you convince a prospect to buy from you?
To learn the art and science of better sales, I decided to listen to The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible—an evergreen bestseller from master sales trainer Brian Tracy.