Business and management articles | Cooler Insights

Why Marketing Sustainability Is Crucial for Businesses

September 18, 2024 • Content Marketing • no comments

Staying competitive in the modern marketplace requires companies to adopt a more sustainable business model. Consumers want to purchase from firms that embrace eco-friendly practices, like sustainable packaging, and support responsible environmental stewardship. If your company does not support these ideas, they may leave to find a company that does.

Create a more sustainable brand by enacting changes that build a corporate culture of environmental responsibility. But it’s not enough to make changes; you must also effectively communicate these new measures with sound marketing techniques.

The Rise of Content Creator Jobs in Singapore

September 1, 2024 • Content Marketing • no comments

Welcome to the exhilarating world of social media, where content reigns supreme! But who conjures the magic that keeps us glued to our screens?

Enter the captivating world of content creators. These digital denizens craft engaging content, weaving stories, sparking trends, and building communities around their passions.

Implementing Marketing Automation Into Customer Journey Mapping

August 25, 2024 • Content Marketing • no comments

Businesses that engage customers are more likely to convert browsers into buyers. Customer journey mapping is the first step to identifying bottlenecks that might negatively impact the user experience (UX).

Fortunately, there are many ways to tap into the power of technological automation and improve UX through tweaking the buyer’s journey. One of the most powerful ways to do so is through marketing automation.

The E-commerce Landscape in Singapore: 5 traits of highly successful ecommerce brands

August 14, 2024 • Content Marketing • 1 comment

Wish to launch a successful ecommerce business in Singapore? What are some of the key factors you need to consider before setting up your online store?

The e-commerce landscape in Singapore is thriving, driven by several key factors and trends. As of 2024, the market is valued at approximately USD 5.04 billion and is expected to grow at a compound annual growth rate (CAGR) of 11% to reach USD 8.4 billion within the next five years.

Thoughts on Singapore’s 59th Birthday (NDP 2024)

August 8, 2024 • Personal Branding • 1 comment

Image generated by Dall-E on ChatGPT

Happy 59th National Day Singapore! As Singaporeans come together to celebrate the nation’s 59th birthday, we do so with a mixture of pride, reflection, and contemplation.

This year, our festivities occur against a backdrop of significant global and local events that have shaped our collective experiences and outlook for the future.

Banyan Tree: Building a Global Luxury Brand

August 3, 2024 • Book Reviews, Business and Management • no comments

Image taken from Banyan Tree Tengchong in Yunnan

Have you stayed in a luxurious and exquisite Banyan Tree Resort before? Don’t worry if you hadn’t, I hadn’t too.

However, after reading Behind the Banyan — a business biography featuring Banyan Tree Holdings founder Ho Kwon Ping — I just might.

Innovative Strategies to Enhance Your Marketing Efforts

July 30, 2024 • Content Marketing • 2 comments

Looking for more innovative ways to boost your marketing efforts? It is certainly timely to do so, given our current context.

In today’s digitally-enhanced market environment, consumers are practically bombarded with advertisements from all angles. Advertisements are everywhere: on streaming services, scattered throughout social media feeds, and popping up with clickable links on websites.

Implementing AI in Customer Sentiment Analysis for Enhanced Brand Reputation Monitoring

July 23, 2024 • Content Marketing • 3 comments

Are you looking to improve your brand reputation online? Why not implement an Artificial Intelligence (AI) solution to help you monitor your customer sentiments?

People conduct sentiment analysis on customers’ speech or written words to determine whether they are positive, negative or neutral about their brand interactions. It has become increasingly common for businesses to use artificial intelligence platforms to investigate how people feel.