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Lacking ideas for your social media marketing campaigns? Need a systematic process to curate and generate social media content ideas?
Content is the fuel that keeps social networks like Facebook, Instagram, LinkedIn, Pinterest, YouTube and Twitter alive. Instant messaging apps like WhatsApp, WeChat, Telegram and Line also depend on content to keep communication channels active and alive.
The most frustrating outcome for a digital marketer is this: Not a single soul responding to your online ad.
While penning the greatest online prose on the planet may win you creative awards, securing that sale is probably way more important to you or your client…
Here’s a good way to improve your social media marketing strategies: Tap on the principles of social influence.
And the best person to learn from is probably Dr Robert B. Cialdini—the “godfather” of social media influence.
Wish to implement a work from home (WFH) policy for your company? Or perhaps you’d like to explore work from home options for yourself?
In a world that is increasingly digital, work is no longer the place you go to, but the thing you do.
Wish to improve brand perception, increase sales, and grow bottom-line performance? Start with your landing page.
Almost every element of your landing page can be the difference between a conversion and a customer who clicks away.
David Ogilvy is a man who needs little introduction.
Famed for starting the global agency Ogilvy & Mather Worldwide (now simply Ogilvy and part of WPP Group), David Ogilvy was the prototypical ad man in the mid 20th century.
They Laughed When I sat Down at the Piano
But When I Started to Play!
Stumbled across this immortal headline? Well, they’re written in 1926 by John Caples, one of the grandmasters of direct response advertising.
If “Google Webmaster Tools” sounds familiar to you, then you might already know what the Google Search Console is.
Since Google Webmaster Tools (GWT) have become a go-to for more people than just webmasters—marketing professionals, SEO experts, designers, and entrepreneurs to name a few—Google decided to change its name in 2015 to better reflect its diverse group of users.
Does your digital copywriting suck? Wish to improve your social media marketing and content marketing performance through more effective copy?
In this series of posts, I’ll be sharing some of the evergreen techniques from the legendary masters of advertising, direct selling and copywriting.
Heard of the 4 Ps of marketing (aka the Marketing Mix)? What about the acronyms STP?
Well, many of the new generation marketers hadn’t. And it figures.