Time and tide waits for no man. A stitch in time saves nine.
These time-honoured aphorisms were often uttered by my dad – an impatient man who doesn’t enjoy waiting in queues.
Time and tide waits for no man. A stitch in time saves nine.
These time-honoured aphorisms were often uttered by my dad – an impatient man who doesn’t enjoy waiting in queues.
Hand drawn vector created by freepik – www.freepik.com
Happy 56th National Day to all my fellow Singaporeans!
As we reflect on our country’s 56th birthday during these somber Covid-19 times, I thought that I should share my thoughts and wishes for our island nation with you, for what it’s worth.
What exactly is a vlog? A popular theory is that vlog stands for video blog. Similarly, creating a vlog entails developing a short video documentary that expresses personal ideas via video rather than text or pictures.
Do you want your business to appear as professional as possible? Consider the quality of the images that you are presenting to your audiences on your website.
Source: Pexels
Wish to tap on Instagram Live (IG Live) to grow your business? You’re in for a treat today!
Instagram Live is an innovative way to livestream on one of the most popular social media platforms to date. For businesses, Instagram Live is extremely beneficial.
According to Influencer Marketing Hub, Instagram Live offers the following features for businesses:
As a result, Instagram Live can do the following for your business:
In this article, we’ll explore why Instagram Live should be an essential part of your business, as well as 4 great tips on how to use this livestreaming miracle to your advantage.
Let’s jump right in!
“Many businesses are taking advantage of Instagram in numerous ways, including live streaming,” says Vivian Walsh, a marketing writer at Lia Help and State of writing.
“According to Sprout Social, about 90% of consumers follow businesses on Instagram. Therefore, it’s imperative for businesses to use Instagram to get in front of their customers faster. That’s part of why Instagram Live exists, so that Instagrammers and businesses can reach their intended audiences.”
With Instagram Live, you get to interact with potential customers (along with existing customers) in more ways than one.
Since more people are on their mobile devices these days, and since they’re willing to follow businesses online, Instagram Live is your ticket to catering to consumers in today’s digital world.
As you can see, Instagram Live can do wonders for your business. By having a strategy for your live broadcasts on the social media giant, you’ll be able to engage with your customers more.
With that said, here are 4 helpful tips on how to improve your experience using Instagram Live for business purposes:
First, viewers need a reason why they should tune in to your live broadcast on Instagram.
What is it that you’re offering to viewers? What is their reward for not missing your broadcast? These are some things to think about when going live.
The good news is that you can offer incentives for those who tune in to watch your live video. Here are some great tactics you can use to offer potential viewers the right incentives:
One great example is Sephora’s Instagram Lives. Sephora is an online beauty retailer that takes advantage of Instagram as a way to promote their beauty products to their customers – new and existing. Whenever they go live, they would offer incentives like answering viewer questions and sharing sneak peeks on their products.
Source: Influencer Marketing Hub
Even when your live video gets low viewership, you can still offer incentives for future viewers by making it known in the video. Just say in your video something like: “If you’ve missed the broadcast, then don’t worry! We’ll leave the window open for [incentive] for the next 24 hours!”
Who said that an Instagram Live video can’t be promoted ahead of time?
If you’re looking to raise awareness about your upcoming broadcast, you can start creating posts on Instagram (as well as on other social media platforms) promoting your upcoming Live. Whether you use pre-made assets from online resources like Canva, or you make assets from scratch, your posts should contain the following:
Source: Canva
Completed your live video session on Instagram? Your journey hasn’t ended yet.
Source: Sprout Social
“The live video doesn’t have to die once the broadcast is over,” says Hamish Ridley, a business blogger at Boom essays and Essay Roo. “Once you’ve finished your live video, direct future viewers to that broadcast by repurposing that video as a Story and or Highlight. While Stories only last for 24 hours, creating a Highlight can extend its lifetime on your Instagram. You can add the live video to either a new highlight, or to an existing one.”
Here’s how to pull the link of an Instagram Story:
Source: Pngkey
Finally, your Instagram Lives should follow a set of goals. Let’s call them SMART goals! A SMART goal consists of the following factors: specific, measurable, attainable, relevant, and timely.
As you can see, SMART goals will act as roadmaps for how you can broadcast live on Instagram, on behalf of your business.
Source: Pixabay
By using Instagram Live for your business, you’ll be able to reach to more and more customers online. We hope that this quick guide will help your business to thrive in the digital world with our 4 great tips!
Good luck!
Elizabeth Hines is a writer and editor at UK Writings and Do my paper. She is also a contributing writer for OX Essays review. As a content writer, she writes articles about latest tech and marketing trends, innovations, and strategies.
Wish to improve the performance of your website? Consider using a clean web design.
A minimalist design puts the focus on your product or service. It reduces distractions and shines the spotlight on your product or service.
Business photo created by drobotdean – www.freepik.com
Lacking ideas for your social media marketing campaigns? Need a systematic process to curate and generate social media content ideas?
Content is the fuel that keeps social networks like Facebook, Instagram, LinkedIn, Pinterest, YouTube and Twitter alive. Instant messaging apps like WhatsApp, WeChat, Telegram and Line also depend on content to keep communication channels active and alive.
The most frustrating outcome for a digital marketer is this: Not a single soul responding to your online ad.
While penning the greatest online prose on the planet may win you creative awards, securing that sale is probably way more important to you or your client…
Here’s a good way to improve your social media marketing strategies: Tap on the principles of social influence.
And the best person to learn from is probably Dr Robert B. Cialdini—the “godfather” of social media influence.
Wish to implement a work from home (WFH) policy for your company? Or perhaps you’d like to explore work from home options for yourself?
In a world that is increasingly digital, work is no longer the place you go to, but the thing you do.