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What are the best content marketing examples in the Business to Consumer (B2C) and Business to Business (B2B) industries?
How do they differentiate themselves from the competition?
Top B2C and B2B Content Marketing Case Studies
How to Build Habit Forming Products: Hooked [Book Review]
I walk a thin line in my role as a content marketer and media literacy advocate.
On one hand, I am excited about the possibilities which digital and social technologies can bring. On the flip side, I’m mindful of the dangers of digital addiction and how technologies can be used for nefarious purposes.
How To Accurately Measure Your Influencer Marketing ROI
Love them or loathe them, social media influencers are making waves online.
From bloggers to Instagram fashionistas, YouTube influencers to LinkedIn storytellers, influencers are changing the social media landscape.
How to Choose the Right Digital Marketing Agency in Singapore
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How do you choose the right digital marketing agency here in Singapore?
That is probably one of the trickiest and hardest question to answer. One that can keep you awake at night as you haplessly watch your company overtaken by digital-savvy rivals!
How to Make a Great First Impression with Your Website
They say first impressions are everything.
In the online world, you have just a few seconds to make an impact before the user bounces away to some other distraction.
10 Social Media Marketing Lessons from GE2020 in Singapore
Congratulations to the People’s Action Party (PAP) and Worker’s Party (WP)!
Both political parties emerged winners in the recent General Elections in Singapore, held amidst the ongoing Covid-19 crisis and labelled as the pandemic elections.
The Step-by-Step Guide to SEO-Friendly Blog Writing
Wish to generate more valuable search traffic to your blog articles? Start by changing the way you think about blogs.
In the old days, blogs were idiosyncratic online diaries written by bloggers. They contained the personal thoughts and reflections of individuals who wished to express their views of the world, or documented how they lived their lives.
10 Psychological Pricing Strategies to Boost Marketing Results
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You’ve followed every strategy in the digital marketing rule book yet sales is not forthcoming.
Designed a high-converting website? Check!
11 Ways to Build Your Social Media Influence
Do you know that virtually everyone is an online influencer these days?
Yes, that includes your grandfather who is perpetually commenting (and sparring) with other grandfathers on Facebook posts. Or your cool 2nd aunt who is an Instagram Story yoga sensation.
Winning Principles of Storytelling used in Hollywood
Stories are like fire. And storytellers? Fire-starters.
Great stories are the sparks that illuminates the human soul. They can comfort and connect, inspire and instigate, or devastate and destroy.