Curious to know what a content strategist does? What is the job scope of a content strategist and how is a day in his or her life like?
Contrary to popular belief, a content strategist doesn’t just blog or create social media posts. Nor does it simply involve coming up with ad copy or designs.
Imagine a world where your marketing tools don’t just follow instructions but truly understand your customers—anticipating their needs, recognising their preferences, and delivering exactly what they’re looking for at the perfect moment.
That’s the promise of contextual AI.
Staying competitive in the modern marketplace requires companies to adopt a more sustainable business model. Consumers want to purchase from firms that embrace eco-friendly practices, like sustainable packaging, and support responsible environmental stewardship. If your company does not support these ideas, they may leave to find a company that does.
Create a more sustainable brand by enacting changes that build a corporate culture of environmental responsibility. But it’s not enough to make changes; you must also effectively communicate these new measures with sound marketing techniques.
Welcome to the exhilarating world of social media, where content reigns supreme! But who conjures the magic that keeps us glued to our screens?
Enter the captivating world of content creators. These digital denizens craft engaging content, weaving stories, sparking trends, and building communities around their passions.
Businesses that engage customers are more likely to convert browsers into buyers. Customer journey mapping is the first step to identifying bottlenecks that might negatively impact the user experience (UX).
Fortunately, there are many ways to tap into the power of technological automation and improve UX through tweaking the buyer’s journey. One of the most powerful ways to do so is through marketing automation.
Planning for a crisis is a critical part of any marketing strategy. Unexpected challenges can range from product recalls or supply chain issues to social media or brand reputation dilemmas. All companies should be prepared to face these challenges.
Wish to launch a successful ecommerce business in Singapore? What are some of the key factors you need to consider before setting up your online store?
The e-commerce landscape in Singapore is thriving, driven by several key factors and trends. As of 2024, the market is valued at approximately USD 5.04 billion and is expected to grow at a compound annual growth rate (CAGR) of 11% to reach USD 8.4 billion within the next five years.
Image generated by Dall-E on ChatGPT
Happy 59th National Day Singapore! As Singaporeans come together to celebrate the nation’s 59th birthday, we do so with a mixture of pride, reflection, and contemplation.
This year, our festivities occur against a backdrop of significant global and local events that have shaped our collective experiences and outlook for the future.
Image taken from Banyan Tree Tengchong in Yunnan
Have you stayed in a luxurious and exquisite Banyan Tree Resort before? Don’t worry if you hadn’t, I hadn’t too.
However, after reading Behind the Banyan — a business biography featuring Banyan Tree Holdings founder Ho Kwon Ping — I just might.
Looking for more innovative ways to boost your marketing efforts? It is certainly timely to do so, given our current context.
In today’s digitally-enhanced market environment, consumers are practically bombarded with advertisements from all angles. Advertisements are everywhere: on streaming services, scattered throughout social media feeds, and popping up with clickable links on websites.