Calling all creative entrepreneurs seeking to grow your trade! The world needs your art to be a better place.
But how do you gear yourself up to ship creative work? Is there a secret formula for entrepreneurs to keep going — even when things don’t turn out well?
Heard of the Marketing Mix (MM)? Well, most business students would be familiar with the 4 Ps — Product, Price, Place, and Promotion.
However, do you know that artificial intelligence (AI) can be used to power up your Marketing Mix Modeling (MMM)?
Can machine learning help to strengthen content personalisation in digital marketing? How can such algorithms be deployed to improve one’s digital marketing results?
Marketers, designers, and business owners should strongly consider investing in personalized content creation if they haven’t already done so. People are inundated with emails, online ads, and sponsored articles, often feeling discouraged as much of what they encounter seems irrelevant or unworthy of their attention.
Photo by Christina Morillo from Pexels
There has been a significant shift in recent years in enterprise spending and how business buyers engage with B2B companies. As a result, traditional B2B marketing is no longer working.
Just as buyers have evolved, the way B2B companies market to buying teams needs to evolve as well.
Visual branding is one of the most important components of digital marketing. It determines how consumers perceive a business on the internet and is key to a good user experience.
But what exactly is visual branding? All the visual aspects of what identify a firm: the logo, color schemes, typefaces, and imagery. It is these very elements that actually convey a business’s brand personality, values, and promises to its audience.
With over 26.5 million global e-commerce businesses in existence and counting, it takes some creativity to stick out from the crowd. The retail ecosystem is increasingly being driven by social platforms and the users who frequent them. With an abundance of e-commerce brands, it can be difficult to build trust during the small window of time you have to engage your audience.
Luckily, keying into social shopping trends can help. A whopping 92% of businesses report that user-generated content (UGC) aids brand awareness, and 87% say that UGC increases sales.
In the world of social media, User-Generated Content (UGC) has emerged as a game-changer. But why is UGC making such waves, and what makes it so special and precious?
UGC is the fuel that powers social media. It offers authenticity, engagement, and an extended reach that traditional marketing strategies often struggle to achieve. However, like any powerful tool, it comes with its own set of challenges.
Wish to get more out of your Business to Business (B2B) Content Marketing efforts? Consider building a smooth running content marketing machine!
To do so, you’ll need a holistic, process-driven, and step-by-step system—one that you can follow again and again.
Machine learning (ML) has made waves in recent years. Programs that use ML and Artificial Intelligence (AI), such as ChatGPT, Claude, and Midjourney, are practically household names after impressing users with their versatility, adaptability, and accuracy.
Machine learning programs are particularly useful for marketers. Today, you can lean on a variety of ML tools to enhance your marketing materials and speed up the content creation process. You can also use ML to better understand the market, complete predictive analysis, and train new employees.
Hit a roadblock trying to change the minds of stubborn potential customers? Wish to employ the techniques of marketing psychology to unlock change?
Rather than push harder by stepping on the gas, consider “unlocking the parking brake” instead.