Wish to improve your social media marketing game in Singapore?
Do what every marketer has done since time immemorial: learn from the top brands and adapt their strategies and tactics for your business.
10 Social Media Marketing Lessons from Top Singapore Brands
32 Content Tactics To Boost Your Social Media Engagement
Size does not matter to social media marketers anymore. Well, at least not as much as it used to.
With social media platforms like Facebook, Twitter, Instagram and LinkedIn tweaking their algorithms to show users highly relevant content, there are two ways to ensure success on social media:
10 Ways To Trigger Creativity In Content Marketing
“The only thing worse than being talked about is not being talked about.” – Oscar Wilde
Being talked about is the holy grail for content marketers in today’s attention starved age. You need to produce articles, infographics, videos and social media posts which are not only searchable but shareable.
7 Social Media Marketing Trends to Follow in 2018
2017 is probably best remembered as the year social media became mass broadcast media.
By introducing a slew of different functionalities and technologies, online juggernauts like Facebook have empowered users to further boost their social media game.
These 5 Whys Will Boost Your Content Marketing
Since time immemorial, we have been mesmerized by the “Whys”.
Remember when you were last spoke to a three or four year old? What were the questions which she loved to keep asking, ad infinitum, till it drove you crazy?
Best Social Media Marketing Techniques for B2B Businesses
Wondering how to do social media marketing for your B2B business? Keen to learn the best practices in B2B social media marketing?
As social networks like Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn continue to grow in size and influence, it is almost a given for your B2B business to have a social media presence.
9 Tricks Dogs Can Teach Us On Social Media Marketing
I’m a dog. Or more precisely, I was born in the Year of the Dog.
Being a Chinese, I’m excited about the upcoming Chinese New Year (CNY) holidays where we celebrate the arrival of the Dog Year (15 February 2018). I felt that it may also be instructive to sniff around the qualities of a dog, and what made them such runaway successes in the animal kingdom.
Thought Leaders or Influencers – Who Should You Choose?
Both are often in the news, but for different reasons.
While thought leaders are often quoted for their sagely perspectives on world events, influencers tend to court a different form of publicity.
How To Manage Your Facebook News Feed
By now, many of you would have read about Facebook’s impending changes to the News Feed, where priority will be given to the posts of friends and family over page posts.
Beyond this, Facebook will also reduce the visibility of posts which engage in click baiting, engagement baiting, and other gamification activities.
How GE Wins in Global Content Marketing
How do global B2B leaders like General Electric (GE) manage their content marketing efforts? What steps do they take to ensure success?
Thanks to ACMA (The Asia Content Marketing Association), I learned a thing or two about how a global company like GE successfully managed its content marketing efforts in different markets around the world.