Hit a roadblock trying to change the minds of stubborn potential customers? Wish to employ the techniques of marketing psychology to unlock change?
Rather than push harder by stepping on the gas, consider “unlocking the parking brake” instead.
Marketing Psychology: 5 Powerful Ways to Change People’s Minds
Scaling Strategies and Marketing Insights for Opening a Second Location
If your business has been growing steadily, it may be time to scale up and add a second location. Opening a second location can significantly increase your income, improve your productivity, and help you build a better brand presence.
However, scaling up to open a second location can be tricky. You need to guard against overexpansion when opening a new site and should be prepared to put in extra time to market the location properly.
How Social Media Influences Your Mental Health
Feeling stressed out and losing your mind over social media? You’re not alone!
All over the world, and certainly here in Singapore, social media has been touted as a major cause of mental health issues in the population.
The Key Role of Employee Satisfaction in Successful Employee Advocacy Programs
Image Source: Pexels
Your workers are undoubtedly the most important influencers of your company’s success. They not only handle day-to-day operations, but they also have talents that could provide your business with a competitive edge.
Some companies have started to recognize that in this digitally connected world, employees also have the potential to effectively promote the company through advocacy programs.
Powerful Ways to Apply Neuroscience to Sales and Marketing
If you wish to sell more products on any channel, you need to tap into your buyer’s brain.
And the best way to do so? Employ the techniques used in neuroscience.
50+ Top Content Tips from TikTok Influencers
TikTok is the newest social media darling on the block. And it has taken off like a rocket, outpacing the growth of other social networks!
But how do business owners, brand managers, and individuals like you build a successful TikTok account?
Eat That Frog! — 21 Golden Rules for Personal Success
Food photo created by lifeforstock – www.freepik.com
Wish to do more each day and achieve greater personal success and productivity? Keen to banish the donkey of procrastination from your life?
Start by eating that frog!
The Importance of Culture in International Marketing
In today’s global marketplace, understanding the intricate tapestry of culture in international marketing is not just an advantage; it’s imperative. Culture, with its diverse traditions, behaviors, and values, plays a pivotal role in shaping consumer behavior.
To successfully navigate the international market, businesses must adeptly adapt to these cultural nuances, a task that is as challenging as it is crucial.
How to Make a Good Brand Name
A rose by any other name should smell just as sweet? Or would it no longer be a rose if we call it something else?
Names can be powerful. People swear by the name of God or their parents/grandparents when they make an important proclamation. For companies, catchy names like Apple, Alphabet, and Amazon have helped them to be more easily memorable — and possibly billion-dollar businesses!
Why IoT is a Game-Changer for Business Automation
Automation makes work faster and easier, helping businesses save time and resources. One of the most powerful ways to deploy automation is to use the game-changing innovation called the Internet of Things (IoT).
Introducing IoT into a company can take business automation to a whole new level. IoT connects everyday devices to the internet, and small organizations can implement it into virtually every aspect of their business.